# Social Media Benefit Performances Sennheiser is Live-Streaming a Concert Series Available on IGTV By Daniel Johnson | Published 2020-03-31 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/concert-series References: [mobilemarketer](https://www.mobilemarketer.com/news/sennheiser-livestreams-igtv-concert-series-for-housebound-fans/575081/) & [en-us.sennheiser](https://en-us.sennheiser.com/mediaroom/dontstopthemusic-third-eye-blind-citizen-bob-sinclar-and-the-talbott-brothers) Sennheiser will be [live-streaming a concert series](https://www.trendhunter.com/trends/streamdj) that viewers can access through the IGTV platform. The first performance of the concert series occurred last week when Raul Rodriguez played a concert on March 27th. Other performances included Jay Style, the Talbott Brothers, St. Panther as well as DJ Fly. Future performances will feature [Third](https://www.trendhunter.com/trends/knife-drop-pedal) Eye Blind on March 31st and Bob Sinclar on March 30th. Viewers can access the concerts for free, however, Sennheiser will encourage viewers to make donations to The [World Health Organization](https://www.trendhunter.com/trends/menu-order-ai1), which is working to stop the spread of COVID-19. Overall many people may tune in to the concerts, due to the fact that they will not be able to attend performances in person. Image Credit: Courtesy of Sennheiser ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 20% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Virtual Concerts:** Opportunity for companies to host virtual concerts that can be accessed remotely. - **Fundraising Via Social Media:** Opportunity for companies to use social media platforms to raise funds for charities or causes. - **Live-streaming of Performances:** Opportunity for companies to capitalize on live-streaming performances to reach wider audiences. ### Industries Being Reshaped - **Music Industry:** Opportunity for music industry to create new forms of revenue streams through virtual concerts and live-streamed performances. - **Social Media Industry:** Opportunity for social media platforms to develop new features to accommodate virtual concerts and live-streamed performances. - **Charitable Organizations:** Opportunity for charitable organizations to partner with companies to raise funds through social media platforms and virtual events. ## Related on Trend Hunter - [Branded Accessibility-Focused Concerts](https://www.trendhunter.com/trends/gaad-concert.md) - [Musical Streaming DJ Features](https://www.trendhunter.com/trends/live-feature.md) - [Breakfast-Inspired Concerts](https://www.trendhunter.com/trends/tiny-kitchen-concerts.md) - [Street Performer Livestream Cameras](https://www.trendhunter.com/trends/suburb-street-performance-recorder.md) - [Heart-Monitoring Earbuds](https://www.trendhunter.com/trends/heartmonitoring-earbuds.md) - [Rapper-Hosted Live Concerts](https://www.trendhunter.com/trends/lil-wayne-1.md) - [AR Music Concerts](https://www.trendhunter.com/trends/rolling-stones-bitmoji-show-lens.md) - [TV-Targeted Headphone Models](https://www.trendhunter.com/trends/sennheiser-rs-275-tv-headphones.md) - [Spatial Audio Brand Partnerships](https://www.trendhunter.com/trends/sonos-and-apple-music.md)