# Digitized Orchestra Ads Concert Series by Hyejung Bae Turns Classical Music Contemporary By Amelia Roblin | Published 2011-03-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/concert-series-by-hyejung-bae References: [notcot.org](http://www.notcot.org/post/38419/) & [hyejungbae](http://hyejungbae.com/concert.shtml) If you've ever wondered what a clash of [classical and contemporary posters](https://www.trendhunter.com/trends/sen-donnan) would look like, the Concert Series by Hyejung Bae might be a good representation. Designed to advertise a production in which [electronic musicians perform](https://www.trendhunter.com/trends/sound-maestro) pieces by Mozart, Beethoven and Haydn with digital instruments, these [billboards and print ads](https://www.trendhunter.com/trends/beige-billboards) provide quite an appropriate visual. Concert Series by Hyejung Bae combines old style topography and drawings from 19th century newspapers with psychedelic patterned overlays that mimic the modern ways in which sound is manipulated. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 25% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Digital Music Curation:** Opportunity for companies to use technology to curate classical music for contemporary audiences. - **Cross-genre Collaboration:** Opportunity for musicians to collaborate across genres, combining different musical styles. - **Hybrid Music Experiences:** Opportunity for businesses to create hybrid concerts that blend classical and contemporary music using digital instruments. ### Where This Applies - **Music Streaming Services:** Opportunity for music streaming services to offer curated playlists of classical music with contemporary interpretations. - **Event Production:** Opportunity for event production companies to create hybrid music experiences that blend classical and contemporary music using digital instruments. - **Marketing and Advertising:** Opportunity for marketing and advertising firms to create visually striking cross-genre campaigns that blend classical and contemporary aesthetics. ## Related on Trend Hunter - [Music AI-Generated Visual Art](https://www.trendhunter.com/trends/modem.md) - [Modularly Elegant Speaker Concepts](https://www.trendhunter.com/trends/bang-olufsen-orchestra.md) - [Cinematic Music Experiences](https://www.trendhunter.com/trends/cinematic-music-experiences.md) - [Concert-Producing Music Speakers](https://www.trendhunter.com/trends/stagespeaker.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Artistic Wall-Mounted Audio Systems](https://www.trendhunter.com/trends/beogram-remaster.md) - [Music-Inspired Chairs](https://www.trendhunter.com/trends/modern-chair1.md) - [Music-Inspired Enlivening Parks](https://www.trendhunter.com/trends/orchestra-park.md)