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# Children-Modeled Clothing Lines
Helmut Lang Released a Conceptual Spring Line Modeled by Kids

By Madison Mackay | Published 2018-02-06 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/conceptual-spring-line
References: [hypekids](https://hypekids.com/2018/2/helmut-lang-kid-spring-lookbook-wilder) & [instagram](https://www.instagram.com/helmutlang/?utm_source=ig_embed)

Luxury clothing brand Helmut Lang teamed up with artist Alex Lee to create a conceptual spring line look book [modeled by children](https://www.trendhunter.com/trends/patta-aw25-kids). Taking to [Instagram](https://www.trendhunter.com/trends/petit-lem-tropicana), the brand posted a series of photos with 8 year old model Wilder in different pieces from the new line.

Each piece references well-known advertisements including Mayballine's 'Maybe She's Born With It' campaign, OxiClean, Coca Cola and Mcdonalds. The inventive captions are a satirical copy of the classic slogans, creating a connection between the photo and the reference.

Helmut Lang's newest collection features leather jackets, dress shirts and other various high-fashion outfits. The new conceptual spring line is available online now, with modern pieces and stand-out descriptions.

Image Credit: Alex Lee

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 22% | Activity: 30% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Why This Trend Is Growing

- **Children-modeled Clothing Lines:** The trend of children's clothing lines modeled by kids in satirical ways opens an opportunity for fashion brands to explore rebellious marketing strategies.
- **Luxury Brand Collaborations with Artists:** The trend of luxury brands collaborating with artists such as Alex Lee opens up expansive opportunities for artists to integrate visual artistry with fashion design.
- **Satirical Marketing Strategies:** The trend of satirical marketing strategies being utilized in lookbooks with cultural references offers a new space for brands to explore the conceptualization of fashion.

### Industries Being Reshaped

- **High-end Fashion:** The high-end fashion industry has an opportunity to experiment with edgy marketing through provocative collaborations.
- **Visual Arts and Fashion:** The collaboration opportunities between luxury fashion brands and artists offer a space for integration and expansion of both fashion and visual arts sectors.
- **Marketing and Advertising:** The integration of cultural references in satirical marketing strategies can be an opportunity for marketing and advertising industries to embrace a more provocative approach.

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