# Balaclava Beautiful Murkudis Johnstons AW09/10 Fashion Collection For Chilly Weather By TrendHead | Published 2009-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/conceptual-simplicity-aw09-10-fashion-collection-by-murkudis-johnstons References: [cyanatrendland](http://cyanatrendland.com/2009/03/24/kostas-murkudis-aw-09-collection/) & [kostasmurkudis.net](http://www.kostasmurkudis.net/web/collaborations/collection/murkudis-johnstons-aw-0910.html) This stunning fashion photoshoot shows a neat creative collaboration with Murkudis Johnstons. This is their [conceptual AW 09/10 fashion collection](https://www.trendhunter.com/trends/brucolic). I really love the simplistic lines and the almost ice princess look with a [woolen balaclava twist](https://www.trendhunter.com/trends/beams-x-macmahon-knitting-mills). Berlin-based designer Kostas Murkudis was for many years known as Helmut Lang’s right hand before he launched a label by his own name, Kostas Murkudis. The collaboration collection was created with [artisans of cashmere](https://www.trendhunter.com/trends/kerisma-knits), the Johnstons, hence its name, Murkudis Johnstons, which is extraordinarily desirable in its aesthetics and flawless beauty. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 63% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Cashmere Artisan Collaborations:** Opportunities for high-end fashion designers to partner with skilled cashmere artisans for luxury collections. - **Balaclava-inspired Fashion:** Innovative designs that incorporate balaclava-inspired elements to add an edgy and practical touch to winter fashion. - **Minimalistic Fashion:** Embracing a simplistic and clean design aesthetic to create standout fashion collections. ### Where This Applies - **Fashion Industry:** Fashion designers can apply the trend of collaborating with skilled cashmere artisans to create high-end luxury products. - **Winter Wear Industry:** The trend of incorporating balaclava-inspired designs can be applied by brands to differentiate their winter wear products. - **Sustainable Fashion Industry:** Minimalistic designs can be combined with sustainable materials to create eco-friendly fashion collections that stand out in the market. ## Related on Trend Hunter - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Technical Luxury Outerwear](https://www.trendhunter.com/trends/balenciaga-skiwear-2025.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Playful Designer Knitwear Series](https://www.trendhunter.com/trends/uniqlo-and-anya-hindmarch.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md)