# Conceptual Outerwear Editorials Bryan Huynh Captures Interview Germany's 'Serpantine' Story By Jana Pijak | Published 2016-03-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/conceptual-outerwear References: [fuckingyoung.es](http://fuckingyoung.es/craig-green-bryan-huynh/) & [bryanhuynh](http://bryanhuynh.com/) Reid Rohling stars in 'Serpantine,' a [conceptual outerwear editorial](https://www.trendhunter.com/trends/paranoid-fw25) that is captured by photographer Bryan Huynh. Lensed for the pages of Interview Germany, the story highlights the latest coat collection from designer Craig Green. Experimenting with [primary colors](https://www.trendhunter.com/trends/jiyongkim-fw25), Green presents bright green, yellow and blue jackets in his Spring/Summer 2016 collection and opts for [light-weight fabrics and comfy silhouettes](https://www.trendhunter.com/trends/transhabit-collection). Styling for Serpantine is courtesy of Hermes Cevera who collaborates with photographer Bryan Huynh to brigng this photoshoot's conceptual outerwear portraits to life. Resembling tentacles, the editorial's coats are made alive with movement that is captured in each creative shot. Model Reid Rohling leaps mid-air and holds other action-packed poses for Bryan Huynh's lens while showcasing the latest jacket range by Craig Green. Appealing to urban dwellers, the collection is both fashion-forward and practical for everyday wear. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 94% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Conceptual Outerwear:** Disruptive innovation opportunity: Develop technology-enabled outerwear that integrates functionality with futuristic and artistic designs. - **Bright Colors:** Disruptive innovation opportunity: Create sustainable and eco-friendly fabric dyeing methods to produce vibrant and long-lasting colors for fashion and textile industries. - **Movement-capturing Photography:** Disruptive innovation opportunity: Combine advanced camera technologies with AI-powered software to capture dynamic and immersive images that showcase the fluidity of fashion and product movements. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Develop customizable and on-demand manufacturing processes to meet individualized consumer preferences in the fashion industry. - **Textile:** Disruptive innovation opportunity: Enhance the durability and performance properties of fabrics used in outerwear through the integration of smart materials and advanced manufacturing techniques. - **Photography:** Disruptive innovation opportunity: Develop AI-powered cameras and image processing technology that can intelligently capture and enhance movement in photography, opening up new creative possibilities for photographers and filmmakers. ## Related on Trend Hunter - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Tactile Summer Capsules](https://www.trendhunter.com/trends/wild-horizon.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Photographer-Focused Jacket Designs](https://www.trendhunter.com/trends/reporter-jacket.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)