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# Conceptual Hairstyle Editorials
'Life in Technicolor' by Fernando Gomez Spotlights Textured Wigs

By Jana Pijak | Published 2016-05-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/conceptual-hair
References: [designscene.net](http://www.designscene.net/2016/05/anna-plotnikova-design-scene-fernando-gomez.html) & [fernando-gomez](http://www.fernando-gomez.com)

Traffic Models face Anna Plotnikova fronts 'Life in Technicolor,' a conceptual hair editorial that is lensed for Design Scene Magazine's latest issue. Gracing the publication's May 2016 installment, this image series is captured by photographer Fernando Gomez and celebrates [daring beauty looks](https://www.trendhunter.com/trends/aging-disgracefully-collection).

When she isn't sporting noodle-inspired tresses, model Anna Plotnikova pulls off [textured wigs](https://www.trendhunter.com/trends/the-renatural) that are showcased in a technicolored palette of bright yellow, silver and electric blue tones. Hair styling for this image series is courtesy of Patricia Reyes who is also responsible for creating the editorial's makeup.

While its conceptual hair embodies a daring aesthetic, this photoshoot's makeup is kept minimal and fresh-faced, evoking a subtle and fresh-faced theme that will resonate with today's youth.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 63% | Activity: 59% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### Key Themes Behind This Trend

- **Conceptual Hairstyles:** Creating bold and daring hair looks that push creative boundaries.
- **Textured Wigs:** Exploring the use of textured wigs in vibrant colors to achieve unique hairstyles.
- **Minimalist Makeup:** Embracing a fresh-faced and minimalistic approach to makeup in editorial photo shoots.

### Where This Applies

- **Fashion:** Incorporating conceptual hairstyles and textured wigs into fashion shows and photo shoots for a bold and unique look.
- **Beauty:** Introducing textured wigs and minimalistic makeup techniques into beauty campaigns to attract a youthful audience.
- **Photography:** Collaborating with hairstylists and makeup artists to create visually striking and innovative editorial hairstyles for photography projects.

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- [AI-Generated Hair Color Solutions](https://www.trendhunter.com/trends/refa-ai-color-recipe-pro.md)
- [Expression-Focused Haircare Lines](https://www.trendhunter.com/trends/guido-palau.md)
- [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md)
