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# Playfully Avant-Garde Portraits
TUSH Magazine's Takahiro Ogawa Story Boasts Conceptual Fashions

By Jana Pijak | Published 2014-10-09 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/conceptual-fashion
References: [designscene.net](http://www.designscene.net/2014/10/mona-matsuoka-tush-magazine-takahiro-ogawa.html) & [takahiroogawa](http://www.takahiroogawa.com)

Takahiro Ogawa captures IMG Models face Mona Matsuoka in Tush Magazine's conceptual fashion story. This image series boasts playful and [avant-garde accessories](https://www.trendhunter.com/trends/day-3-capsule-2) like technicolored wigs and sculptural headwear accessories.

Gracing TUSH Magazine's Fall 2014 edition, this [conceptual fashion editorial](https://www.trendhunter.com/trends/paranoid-fw25) features wardrobe styling courtesy of Michela Buratti at Art Department. The stylist dresses her model muse in multidimensional knits and [sculptural dresses](https://www.trendhunter.com/trends/khaotique-noir) that complement her bold headpieces.

Stylist Michela works alongside the shoot's hair stylist and Takayuki Shibata--who also creates the editorial's headwear--and makeup artist Junko Kioka who is responsible for the editorial's vibrant beauty looks.

Overall, this shoot embodies an artful and sophisticated air. Its aesthetic is visually striking and embodies fashion's element of fantasy and imagination.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 93% | Activity: 66% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Conceptual Fashion:** Disruptive innovation opportunity: Explore the use of unconventional materials and designs in fashion to create unique and imaginative pieces.
- **Avant-garde Accessories:** Disruptive innovation opportunity: Experiment with bold and unconventional accessories that challenge traditional notions of fashion.
- **Multidimensional Knits:** Disruptive innovation opportunity: Develop new techniques and technologies to create multidimensional knitted garments that push the boundaries of textile design.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity: Integrate technology, such as 3D printing, into the fashion industry to create avant-garde and customizable designs.
- **Art:** Disruptive innovation opportunity: Collaborate with fashion designers to create wearable art pieces that combine the worlds of fashion and fine art.
- **Beauty:** Disruptive innovation opportunity: Invent new beauty products and techniques that complement and enhance avant-garde fashion looks.

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