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# Illuminated Music-Reactive Vehicles
The 'IRIS' Conceptual Electric Car Creates a Light Show

By Michael Hemsworth | Published 2020-05-01 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/conceptual-electric-car
References: [yankodesign](https://www.yankodesign.com/2020/05/01/this-futuristic-volkswagen-dj-inspired-cars-roof-lets-music-lovers-display-their-beats/)

The '[IRIS](https://www.trendhunter.com/trends/the-iris-etrike)' conceptual electric car has been designed by Arturo Tedeschi and Maurizio Degni as a transportation solution that integrates a vibrant aesthetic for onlookers to ogle at. The two-seater vehicle comes as a compact transportation solution that would provide drivers with a simple way to get around town, while also offering them a way to show off their personality. This is thanks to a reactive light-covered roof section that would allow drivers to sync it with their music to give other motorists and citizens alike a show.

The 'IRIS' conceptual electric car was modeled to fit in with the [Volkswagen](https://www.trendhunter.com/trends/volkswagen-id-life) vehicle range and was digitally presented to the brand at the Future Technology for Car Design event.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 73% | Activity: 67% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Music-reactive Vehicles:** Opportunity for creating electric cars with reactive light-covered roof sections that sync with drivers' music.
- **Vibrant Transportation Solutions:** Opportunity to design compact electric vehicles that combine aesthetics and functionality for a personalized commuting experience.
- **Integrated Aesthetic Features:** Opportunity to integrate eye-catching design elements, such as reactive lights, into transportation solutions to captivate onlookers.

### Who This Affects Most

- **Automotive:** Opportunity for automakers to innovate by incorporating reactive light features into electric vehicles.
- **Entertainment Technology:** Opportunity for developing technology that syncs music with lighting design elements in vehicles for a captivating audiovisual experience.
- **Personal Transportation:** Opportunity to enhance personal electric transportation options by integrating aesthetic elements that allow individuals to express their personality.

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