# Mod Molecular Marketing Cetaphil Packaging Bonds Science and Design for a Beautiful Product By Amelia Roblin | Published 2013-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/conceptual-cetaphil-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/11/cetaphil-rebrand-student-project.html) & [gabrielafarinap](http://gabrielafarinap.com/) Skincare products of the scientifically based variety often struggle to brand themselves. This example of conceptual Cetaphil packaging strives to communicate a precise clinical component, all the while assuming an aesthetically pleasant appearance to compete with the mainstream brands. Quite cleverly, Gabriela Farina highlighted the soft medicinal quality of the [cleansers and lotions](https://www.trendhunter.com/trends/derm-dissolve) by devising graphics that illustrate chemical bonds. These, however, were drawn up with fine lines for a sharp and minimalist image. Printed in black on white boxes, these diagrams are accompanied by a bit of black text. The overall visual impression of this conceptual Cetaphil packaging scheme is clean and pure and certainly represents the products inside in a balanced manner. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Scientific Branding:** Opportunity for skincare companies to communicate their scientific approach through unique packaging designs. - **Minimalist Packaging:** Potential for brands to stand out in the skincare market by adopting clean and minimalist packaging designs. - **Aesthetic Competition:** Increasing need for scientifically based skincare products to create visually appealing packaging to compete with mainstream brands. ### Who This Affects Most - **Skincare:** Skincare industry can explore innovative packaging techniques to communicate the scientific nature of their products. - **Design:** Design firms have an opportunity to assist skincare companies in creating minimalistic and aesthetically pleasing packaging designs. - **Printing:** Printing companies can benefit by offering specialized printing services to produce clean and precise packaging designs for skincare products. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Streamlined Skincare Packages](https://www.trendhunter.com/trends/panoxyl.md) - [Organic Gradient Sunscreens](https://www.trendhunter.com/trends/sunscreen-packaging-designs.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Celebrative Skincare Packaging](https://www.trendhunter.com/trends/oxy-acne-care-brand.md)