# Surrealist Menswear Marketing The Latest SixLee X Lee Marshall Campaign Boasts Conceptual Artwork By Jana Pijak | Published 2015-10-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/conceptual-artwork References: [fuckingyoung.es](http://fuckingyoung.es/sixlee-fallwinter-2015-campaign-2/) & [sixlee.be](http://www.sixlee.be/) The SixLee X Lee Marshall Fall/Winter 2015 catalog boasts a mix of conceptual artwork and elegant menswear staples. The Hong Kong-based designer and the London-based abstract artist team up for a lookbook that is both visually striking and creative. Borrowing from surrealists like Salvador Dali and Rene Magritte, the two creative forces bring the inspiration behind SixLee's collection to life. Following the philosophy “We’re all searching for meaning," the Fall/Winter 2015 collection blends [cocooned coats](https://www.trendhunter.com/trends/auteur-studios-fall-2025) -- garments that marry aesthetics with function flawlessly -- with practical pieces like structured blazers, khaki pants and wide-legged trousers that offer more comfort than more fitted bottoms. Featuring a series of dynamic model poses, this lookbook blends elegant menswear staples with conceptual artwork that acts as the catalog's backdrop. Overall, the composition is made up of multidimensional forms that are layred in a collage-like format. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 93% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Surrealist Fashion:** Opportunity for fashion brands to incorporate surrealist elements in their design and marketing. - **Art-inspired Lookbooks:** Opportunity for fashion brands to collaborate with artists to create visually striking lookbooks. - **Functional Aesthetics:** Opportunity for fashion brands to marry aesthetics with function in their designs. ### Who This Affects Most - **Fashion and Apparel:** The fashion industry can utilize surrealism and art-inspired visuals in their marketing campaigns. - **Art and Design:** The art industry can collaborate with fashion brands for art-inspired projects. - **Photography and Modeling:** Opportunity for photographers and models to participate in creative and multidimensional photoshoots. ## Related on Trend Hunter - [Artist-Inspired Sweaters](https://www.trendhunter.com/trends/lee-x-basquiat.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Wearable Art Streetwear](https://www.trendhunter.com/trends/a-days-march-1.md) - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md) - [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)