# Nature-Themed Shoe Installations Crocs Erects a Whimsical Botanic Installation with Concepts Dubai By Kanesa D | Published 2022-05-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/concepts-dubai References: [hypebeast](https://hypebeast.com/2022/5/concepts-dubai-crocs-salehe-bembury-store-installation) & [cncpts.ae](https://cncpts.ae/) [Crocs](https://www.trendhunter.com/trends/crocs-icon) teams with Concepts Dubai to present its second collection with [Salehe Bembury](https://www.trendhunter.com/trends/salehe-bembury-x-crocs-pollex-juniper) as the footwear brand continues to expand its client base worldwide. Since its founding in 1996, streetwear store Concepts has debuted a number of shoes, with its unique take on the design process reinventing the sneaker form. The retailer’s innovative design for the new Salehe Bembury x Crocs collaboration produces a [botanic-inspired installation](https://www.trendhunter.com/trends/frog-clog) in its Dubai retail location. A glass-paneled walk-through terrarium is erected inside the store's core. The limited-edition shoeboxes use wood, tree branch, and cactus motifs with Crocs and Concepts Dubai co-branding. Interested parties can visit the installation at 39 Al Safa St, Al Wasl, Dubai, or visit the Concepts Dubai’s website. Image Credit: Concepts ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 98% | Activity: 83% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Nature-inspired Installations:** The trend of integrating natural elements into retail installations offers opportunities for brands to create immersive experiences that evoke a sense of calm and well-being. - **Collaborative Partnerships:** The partnership between Crocs and Concepts Dubai highlights the trend of collaborations between brands that bring together different creative perspectives to produce unique products and experiences. - **Limited-edition Packaging:** The use of unique and creative packaging designs, such as the wood, tree branch, and cactus motifs used in the limited-edition Salehe Bembury x Crocs shoeboxes, can be a disruptive way for brands to create memorable and shareable moments for customers. ### Who This Affects Most - **Footwear:** The innovative design process of the Salehe Bembury x Crocs collaboration demonstrates opportunities for footwear brands to create unique products that stand out in today’s competitive market. - **Retail:** The nature-themed installation at Concepts Dubai highlights the potential for retailers to create immersive in-store experiences that attract and retain customers through unique and memorable design. - **Packaging:** The limited-edition packaging of the Salehe Bembury x Crocs collaboration showcases the potential for packaging to be a critical component in brand differentiation and customer experience. ## Related on Trend Hunter - [Experiential Clog Stores](https://www.trendhunter.com/trends/crocs-icon.md) - [Nature-Reconnecting Art Installations](https://www.trendhunter.com/trends/highwood-installation.md) - [Functional Outdoor Footwear](https://www.trendhunter.com/trends/salehe-bembury-and-crocs.md) - [Dynamic Perforated Collab Sneakers](https://www.trendhunter.com/trends/juniper-sneaker.md) - [Patterned Floral Gardening Clogs](https://www.trendhunter.com/trends/gardening-clog.md) - [Bold Bird-Inspired Clog Designs](https://www.trendhunter.com/trends/duolingo-3.md) - [Australia-Honoring Clog Designs](https://www.trendhunter.com/trends/streetx-x-crocs-classic-clog.md) - [Joyfully Patterned Collaborative Footwear](https://www.trendhunter.com/trends/crocs-and-marimekko.md) - [Street Art-Adorned Perforated Footwear](https://www.trendhunter.com/trends/futura-laboratories-2.md)