# Fuzzy Fortified Footwear Concepts and Sorel Create the Caribou and Joan of Arctic Boots By Marissa Liu | Published 2009-12-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/concepts-and-sorel References: [highsnobiety](http://www.highsnobiety.com/news/2009/12/18/concepts-x-sorel-boots/) & [cncpts](http://www.cncpts.com/blog/2009/12/sorel-for-concepts/) Concepts and [Sorel](https://www.trendhunter.com/trends/daystorm-horizon) have teamed up to create two new pairs of [fuzzy footwear](https://www.trendhunter.com/trends/doodle-fur) to keep your feet warm and dry this Winter. Sorels have long been known for their durable and comfortable cold-weather boots. Concepts is a Boston urban apparel boutique. The Concepts and Sorel collaboration produced a men’s and a women’s boot called [Caribou](https://www.trendhunter.com/trends/sorel-x-aries) and Joan of Arctic, respectively. Both come with alternate fleece lining and are waterproof. **Implications** - One of the easiest and most effective ways a company can distinguish itself in a competitive marketplace is by creating familiar products that feature a radical design. By presenting a time-tested good with a new look, the company will draw attention from consumers who desire avant-garde designs, but familiar functionality. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 37% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Fuzzy Footwear:** Opportunity for companies to collaborate and create fuzzy footwear to provide consumers with comfort and style for different seasons. - **Weatherproofing:** Innovative waterproofing techniques and materials for footwear can revolutionize the industry in providing durable and practical shoes for consumers in different weather conditions. - **Urban Fashion:** Creative collaborations between urban fashion boutiques and established footwear companies can lead to unique, trendy, and practical shoe designs for consumers who value fashion and functionality. ### Where This Applies - **Footwear Industry:** Companies in the footwear industry can explore creative collaborations and using innovative materials and technology to create durable, comfortable, and stylish shoes for consumers for different weather conditions and seasons. - **Fashion Industry:** Urban fashion boutiques and designers can collaborate with established footwear companies to create unique and fashionable shoes while considering practical needs of consumers. - **Textile Industry:** Opportunity for the textile industry to provide innovative materials for waterproofing and creating comfortable lining for footwear for different weather conditions and seasons. ## Related on Trend Hunter - [Modernized Legacy Winter Boots](https://www.trendhunter.com/trends/sorel-caribou.md) - [Utility Streetwear Footwear](https://www.trendhunter.com/trends/sorel-x-aries.md) - [Fuzzy Footwear Collections](https://www.trendhunter.com/trends/fuzzy-collection.md) - [Canadian-Inspired Winter Boot Designs](https://www.trendhunter.com/trends/canadianinspired-winter-boot.md) - [Comfortable Canadian Winter Boots](https://www.trendhunter.com/trends/canadian-winter-boots.md) - [Heavy-Duty Cozy Slip-On Shoes](https://www.trendhunter.com/trends/carhartt-wip-and-subu.md) - [Puffy Technical Winter Boots](https://www.trendhunter.com/trends/vibram-furoshiki.md) - [Neutral Rugged Snow Boots](https://www.trendhunter.com/trends/the-niobium-concept-3.md) - [Winter Boot Collabs](https://www.trendhunter.com/trends/the-adidas-x-moon-boot.md)