# Word Association Board Games The 'Concept' Board Game Involves Teaming Up and Strategic Guesswork By Mishal Omar | Published 2017-10-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/concept References: [amazon](https://www.amazon.co.uk/Repos-Production-CONCO1-Concept-Board/dp/B00IDB6J0S?tag=trenhunt0f-20) Concept is a board game created by Repos Production that involves players [teaming up](https://www.trendhunter.com/trends/enigmas-of-dark-stories) to guess the various words or phrases that their opponents have chosen. The game offers a series of icons, and these are pieced together to form a board. When teams choose a word, those on opposing teams must place question marks on the icons that might relate to the words their opponents have chosen. The question marks eventually lead to the answer, and the first player or team to [guess the word or phrase](https://www.trendhunter.com/trends/lingo-battle) gains two points. The person or team who ends with the highest number of points wins the game. This playful game is suitable for people of all ages, and can have [up to 12 players](https://www.trendhunter.com/trends/crossplay). ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 31% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Team-based Board Games:** Creating board games that require players to work together in teams to achieve a common goal. - **Strategic Guesswork:** Developing games that challenge players to strategically analyze clues and make informed guesses. - **Multiplayer Games for All Ages:** Designing multiplayer games that are inclusive and enjoyable for players of all ages. ### Sectors Adopting This - **Board Game Industry:** Exploring innovative concepts for board games that encourage teamwork and strategic thinking. - **Entertainment Industry:** Developing new forms of interactive entertainment that engage players in strategic guessing and problem-solving. - **Education Industry:** Integrating board games into educational settings to foster communication, critical thinking, and collaboration among students. ## Related on Trend Hunter - [Adult-Oriented Classic Board Games](https://www.trendhunter.com/trends/clue-conspiracy.md) - [Face-to-Face Game Consoles](https://www.trendhunter.com/trends/board.md) - [Collaborative Word Games](https://www.trendhunter.com/trends/wordle-remake.md) - [Psychology Skill Board Games](https://www.trendhunter.com/trends/think-like-a-shrink.md) - [AI Drawing Games](https://www.trendhunter.com/trends/pictionary-vs-ai.md) - [Strategic Puzzle Games](https://www.trendhunter.com/trends/elephant-in-the-room1.md) - [Brick Builder Party Games](https://www.trendhunter.com/trends/lego-brick-like-this.md) - [Gen Z-Focused Board Games](https://www.trendhunter.com/trends/scrabble-together.md) - [Emotional Processing Board Games](https://www.trendhunter.com/trends/emo.md)