# Chunky Concept SUVs The '4x4 Vision' SUV Embraces Bold Design and a Muscular Appearance By Rahul Kalvapalle | Published 2018-09-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/concept-suvs References: [motor1](https://www.motor1.com/news/264177/lada-4x4-vision-concept-revealed/) & [lada.ru](https://www.lada.ru/en/press-releases/115363.html) Russian automotive company Lada has gone ahead and unveiled a brand new concept SUV, dubbed the 4x4 Vision, that eschews the obsession with slim and streamlined aesthetic cues increasingly infiltrating the SUV space. This particular concept SUV features an unabashedly rugged appearance that is bulky and muscular but still handsome, thanks to the inclusion of military-inspired wheel hubs and an aggressive grille. The vehicle's aesthetic offerings are even more bold on the inside, with the use of eye-catching orange and the inclusion of seats that look like they were inspired by a science-fiction space travel movie. Ultimately, this concept SUV is an example of youthful and bold automotive design, which may be especially important to companies like Lada looking to appeal to millennial motorists in a market that's increasingly saturated. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 53% | Activity: 30% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Bold SUV Design:** Companies can create SUVs with a muscular and rugged appearance to appeal to millennial motorists. - **Military-inspired Aesthetics:** Companies can integrate military-inspired design cues into their products to achieve a unique look and feel. - **Futuristic Interior Design:** Companies can create cars with eye-catching interior design to provide a unique user experience. ### Sectors Adopting This - **Automotive:** Automotive companies like Lada can create innovative designs to differentiate their products and stand out in a saturated market. - **Design:** Design companies can develop new design concepts for SUVs that combine bold and rugged aesthetics with futuristic design elements. - **Military:** Military companies can collaborate with automotive companies to integrate military-inspired design cues into their products. ## Related on Trend Hunter - [Muscular Gilded SUV Concepts](https://www.trendhunter.com/trends/lamborghini-aurochs.md) - [Luxury Off-Road SUV Concepts](https://www.trendhunter.com/trends/genesis-x-gran-equator-concept.md) - [Military-Inspired SUVs](https://www.trendhunter.com/trends/vengeance-suv.md) - [Hyper-Rugged SUV Concepts](https://www.trendhunter.com/trends/range-rover-prerunner-concept.md) - [Sculpted Digital Conceptual Vehicles](https://www.trendhunter.com/trends/hyper-adventure.md) - [Luxury Utility Vehicle Concepts](https://www.trendhunter.com/trends/pininfarina-pura-vision-concept.md) - [Aggressive Safety-Focused SUVs](https://www.trendhunter.com/trends/rezvani-vengeance.md) - [Sophisticated Adventure Vehicle Designs](https://www.trendhunter.com/trends/gran-equator.md) - [Trail-Targeted SUV Models](https://www.trendhunter.com/trends/lucid-gravity-x-concept.md)