# Data-Driven Retail Stores Nike Will Open Two Concept Stores Stocked with Popular NikePlus Items By Daniel Johnson | Published 2019-11-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/concept-stores References: [hypebeast](https://hypebeast.com/2019/10/nike-live-concept-store-long-beach-tokyo-opening-info) & [nike](https://www.nike.com/ca/) [Nike](https://www.trendhunter.com/trends/nike-running-the-corner) stated that it will create two new concept stores, one in Tokyo and the other in Long Beach. Nike originally launched its first concept store in 2018 in Los Angeles. Both of the new locations will open on November 1st. The new stores are able to combine the benefits of the human connection offered by brick and mortar locations, with the technology of digital storefronts. Nike's concept stores offer consumers [hyperlocalized curated products](https://www.trendhunter.com/trends/nextgen-indigo) to choose from. The company stocks these locations with products based on local information from NikePlus. This means that all of the inventory in the store is based on popular items in the area. The company opening two new locations indicates that its data-powered retail locations are seeing success. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 81% | Activity: 89% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Data-powered Retail:** Using data to curate inventory based on consumer preferences and local information, creating personalized shopping experiences. - **Hyperlocalized Curation:** Tailoring product selection in retail stores based on popular items in specific areas, increasing customer engagement and satisfaction. - **Brick-and-mortar Technology Integration:** Leveraging digital storefronts and technology in physical retail locations to enhance the shopping experience and bridge the gap between online and offline shopping. ### Who This Affects Most - **Retail:** The retail industry can use data analytics to optimize inventory management and consumer personalization for increased sales and customer satisfaction. - **Fashion:** Fashion brands can leverage hyperlocalized curation to offer tailored product selections in specific regions, resulting in improved customer engagement and brand loyalty. - **Technology:** The technology industry can develop innovative solutions to integrate digital storefronts and technology into physical retail locations, creating seamless and immersive shopping experiences. ## Related on Trend Hunter - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Contemporary Engaging Stores](https://www.trendhunter.com/trends/unique-retail-concept-store.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Gen-Z-Targeted Retail Concepts](https://www.trendhunter.com/trends/on-rotation.md) - [Locally Focused Footwear Stores](https://www.trendhunter.com/trends/neighborhood-concept-store.md) - [Lifestyle Brand Tech Initiatives](https://www.trendhunter.com/trends/technology-center.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [Consolidated Sports Innovation Engines](https://www.trendhunter.com/trends/innovation-efforts.md)