# Professionals-Targeting Fast Food The New KFC Concept Store Design Near Sydney Mimics Chipotle's By Alyson Wyers | Published 2015-02-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/concept-store-design References: [psfk](http://www.psfk.com/2015/02/kfc-concept-store-sydney-working-adults-adults.html) & [designworks.co.nz](http://www.designworks.co.nz/sydney.html) Veering away from it greasy fast food reputation, this [KFC](https://www.trendhunter.com/trends/saucy-by-kfc) concept store design is intended to appeal to working adults. The Australian outpost of the KFC chain has a more professional target consumer in mind, as reflected in the retail space's more refined esthetic. Located in a suburb of Syndey, the new branch "has a [warm wooden interior](https://www.trendhunter.com/trends/design-next-agency), with newly designed graphics and a menu that features lighter fare than the chain is known for" according to Daniela Walker of PSFK. The concept store design includes a personalized menu where patrons can build their own meal with [burgers, wraps and bowls](https://www.trendhunter.com/trends/the-kfc-5-bowls) as vehicles. The Parramatta location has also applied for liquor licenses in another strategy to appeal to their desired demographic. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 51% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Personalized Menu Experience:** The KFC concept store design offers a personalized menu where patrons can build their own meal, highlighting the trend towards customization in the fast food industry. - **Healthier Fast Food Options:** The new KFC branch features lighter fare than the chain is known for, showcasing the trend of fast food restaurants offering healthier menu options. - **Upscale Fast Food Environment:** The KFC concept store design incorporates a warm wooden interior and refined aesthetics, indicating the trend of fast food chains creating upscale dining experiences. ### Industries Being Reshaped - **Fast Food Restaurants:** Fast food restaurants can adopt the personalized menu experience trend in order to attract more customers and compete in a crowded market. - **Restaurant Design:** The concept store design trend can provide opportunities for architects and designers to create more upscale and appealing environments for fast food chains. - **Food and Beverage Licensing:** The strategy of applying for liquor licenses can be adopted by fast food chains to appeal to a more professional demographic and increase sales. ## Related on Trend Hunter - [Young Consumer-Focused Store Redesigns](https://www.trendhunter.com/trends/auntie-annes1.md) - [Mix-and-Match QSR Restaurants](https://www.trendhunter.com/trends/saucy-by-kfc.md) - [Fine Dining QSR Pop-Ups](https://www.trendhunter.com/trends/kfc-degustation.md) - [Digital-Oriented Restaurant Redesigns](https://www.trendhunter.com/trends/global-next-gen.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [Chicken QSR-Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-kfc.md) - [Gen Z Snacking Brands](https://www.trendhunter.com/trends/kfc-malaysia-1.md) - [QSR Hotel Pop-Ups](https://www.trendhunter.com/trends/kfc-staycation.md) - [QSR X-Ray Campaigns](https://www.trendhunter.com/trends/kfc-spain-1.md)