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# Mexican-Inspired Concept Restaurants
These Taco Bell Restaurants Will Feature Localized Designs

By Katherine Pendrill | Published 2016-05-17 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/concept-restaurants
References: [adage](http://adage.com/article/cmo-strategy/taco-bell-redesigns-sights/304042/)

This summer, Taco Bell will be unveiling four new concept restaurants in Orange County, California. While still serving Taco Bell's popular Mexican-inspired cuisine, the new restaurants will be specially designed to reflect the community in which they are located.

There are four new concept restaurants in the works, with the first models opening up this summer. The concepts have been dubbed [California Sol](https://www.trendhunter.com/trends/gator-tater-menu), Heritage, [Modern Explorer](https://www.trendhunter.com/trends/research-centre) and [Urban Edge](https://www.trendhunter.com/trends/urban-revivo-1) and each has "a different contextual personality." While all locations are still linked by the Taco Bell brand, the restaurants are personalized to reflect the culture of the communities in which they are located. The remodels are part of a larger push by the chain to expand into urban areas by tailoring the customer experience to different neighborhoods.

Taco Bell's new concept restaurants demonstrate how chains can offer a more localized experience that better reflects the needs of the customers being served.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 88% | Activity: 86% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Localized Concept Restaurants:** Creating concept restaurants that reflect the culture and identity of local communities.
- **Tailored Customer Experience:** Personalizing the customer experience to meet the specific needs of different neighborhoods.
- **Expansion Into Urban Areas:** Adapting restaurant designs and offerings to target urban customer bases.

### Who This Affects Most

- **Fast Food:** Fast food chains can explore localized concept restaurants to attract customers and differentiate themselves from competitors.
- **Hospitality:** Restaurants in the hospitality industry can utilize tailored customer experiences to create a unique and memorable dining experience.
- **Retail:** Retailers can incorporate localized concept restaurants into their stores to attract and engage customers in urban areas.

## Related on Trend Hunter

- [In-Restaurant Café Concepts](https://www.trendhunter.com/trends/live-mas-cafe.md)
- [Fan-Created Menu Items](https://www.trendhunter.com/trends/taco-bell-fan-style-menu.md)
- [Revived Decade-Themed QSR Menus](https://www.trendhunter.com/trends/taco-bell-menu.md)
- [Expansive Tex-Mex QSR Menus](https://www.trendhunter.com/trends/taco-bell-menu-items.md)
- [Chicken-Centric QSR Menus](https://www.trendhunter.com/trends/cantina-chicken-menu.md)
- [Indian Cuisine-Inspired QSR Menus](https://www.trendhunter.com/trends/taco-bell-desi-menu.md)
- [Expanded Mexican-Inspired Menus](https://www.trendhunter.com/trends/signature-taco.md)
- [Chef-Crafted Mexican Wraps](https://www.trendhunter.com/trends/tbx-culinary-collaboration.md)
- [Fan-Fueled Menu Hacks](https://www.trendhunter.com/trends/taco-bell-fan-style.md)