# Rain Filtering Umbrellas The Filterbrella By lourdes sanchez bayas | Published 2008-05-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/concept-rain-filter-umbrella-the-filterbrella-by-andrew-leinonen References: [thedesignblog.org](http://www.thedesignblog.org/entry/filterbrella-concept-ingenuity-meets-simplicity/) & [coroflot](http://www.coroflot.com/public/individual_file.asp?sort_by=1&portfolio_id=350865&individual_id=141667) To take a common devise such as an umbrella and turn it into an agent for living a healthier life and protecting the environment is quite a feat in my mind. The **Filterbrella** by Andrew Leinonen is a special [eco-friendly concept umbrella](https://www.trendhunter.com/trends/weatherman-puppies-golf) that filters rain water and turns it into [potable drinking water](https://www.trendhunter.com/trends/water-from-air). The umbrella’s canopy is made of compostable polylactic acid plastic blends and there is a [carbon filter](https://www.trendhunter.com/trends/tappwater-ecopro-compact) attached to the handle that provides the user with drinking, potable water on the go. The Filterbrella is still a concept, but hopefully it will go into commercial production some time soon. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 50% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Umbrellas:** Introducing eco-friendly umbrellas that provide more than shelter could disrupt the traditional umbrella market and increase environmental consciousness. - **Sustainable Design:** Innovative designs like the Filterbrella push the envelope of sustainable design within the umbrella industry, with further opportunities to expand this trend in other markets. - **Portable Water Filtration:** The Filterbrella concept can potentially lead to the development of portable water filtration systems within the travel and outdoor industries, providing consumers with clean and drinkable water on the go. ### Industries Being Reshaped - **Outdoor Gear:** The Filterbrella has the potential to disrupt the outdoor gear industry, providing consumers with a new, eco-friendly take on an essential item. - **Sustainable Consumer Goods:** The eco-friendly and sustainable design of the Filterbrella highlights the potential for more sustainable consumer goods in household and personal items. - **Water Treatment:** The Filterbrella can lead to the development of innovative and portable water treatment systems, with potential applications in disaster relief efforts and in regions with limited access to clean water. ## Related on Trend Hunter - [Rainwater Multifunctional Planters](https://www.trendhunter.com/trends/raindrop-1.md) - [All-Weather Protection Umbrellas](https://www.trendhunter.com/trends/weatherman-trek-umbrella.md) - [Space-Inspired Folding Umbrellas](https://www.trendhunter.com/trends/bloombrella.md) - [OLED Weather Umbrellas](https://www.trendhunter.com/trends/ori-umbrella.md) - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [Sturdy Heat Relief Umbrellas](https://www.trendhunter.com/trends/aliz-umbrella.md) - [3D-Printed Water Filtration Caps](https://www.trendhunter.com/trends/filter-caps.md) - [Branch-Like Umbrella Stands](https://www.trendhunter.com/trends/aghsan.md) - [Compatibly Compact Water Filters](https://www.trendhunter.com/trends/compact-water-filter.md)