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# Stone-Inspired Concept Packaging
Wildstone Deo's by Hiren Dedhia is a Play with Natural Products

By Jamie Danielle Munro | Published 2014-04-12 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/concept-packaging
References: [packageinspiration](http://www.packageinspiration.com/wildstone-deos.html/) & [behance.net](https://www.behance.net/HirenDedhia)

This [concept packaging design](https://www.trendhunter.com/trends/shapeup-tube) by Hiren Dedhia looks to natural products for inspiration. According to the artist, stones are "a symbol for aggression, strength and energy. She takes this idea and turns it into a tangible product that could be used for products such as [deodorant or soap](https://www.trendhunter.com/trends/rollr).

When looking at the pictures of stones Dedhia used for inspiration, the shapes applied to the packaging make a lot more sense. Long, slender precious stones were observed before designing the products, which is very apparent. Although this is just a concept for now, perhaps a company will take a liking to the idea and use it for its own products.

Hiren Dedhia does an excellent job of turning to her natural surroundings for inspiration with this concept packaging.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 20% | Activity: 35% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Natural-inspired Packaging Design:** Opportunity for companies to create packaging designs that draw inspiration from nature to create unique and visually appealing products.
- **Symbolic Packaging Concepts:** Exploration of packaging designs that incorporate symbolic elements to convey specific brand messages and create a deeper connection with consumers.
- **Creative Use of Precious Stone Shapes:** Potential for utilizing the elegant and distinctive shapes of precious stones to create innovative and eye-catching product packaging.

### Sectors Adopting This

- **Personal Care Products:** Personal care brands can leverage natural-inspired packaging concepts to differentiate their products and enhance consumer engagement.
- **Art and Design:** Opportunity for artists and designers to explore the integration of symbolic elements and natural inspiration in packaging design as a form of artistic expression.
- **Luxury Goods:** Luxury brands can incorporate the creative use of precious stone shapes in their packaging design to elevate their products and evoke a sense of exclusivity and sophistication.

## Related on Trend Hunter

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- [Spiritual Stone Brushes](https://www.trendhunter.com/trends/stone-brush.md)
