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# Muscular Concept Cars
BMW's Concept M8 Gran Coupe Shows Off a Strong and Sporty Design

By Justin Lam | Published 2018-03-09 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/concept-m8-gran-coupe
References: [cnet](https://www.cnet.com/roadshow/news/bmw-concept-m8-gran-coupe-debuts-in-geneva/) & [bloomberg](https://www.bloomberg.com/news/articles/2018-03-06/bmw-reveals-a-gran-coupe-concept-that-s-more-sport-than-sedan)

The [BMW](https://www.trendhunter.com/trends/bmw-concept-speedtop) Concept M8 Gran Coupe was recently unveiled at the 2018 Geneva Motor Show and it seems to further contribute to the show's overall theme of [high-concept sedans with coupe profiles](https://www.trendhunter.com/trends/toyota-century). BMW is no stranger to remixing car combinations and the Concept M8 Gran Coupe is another perfect example of this. Presented as the four-door version of the upcoming BMW 8 Series, the vehicle takes design cues from the sportier [Gran Turismos](https://www.trendhunter.com/trends/meta-turismo) and combines them with the utility of a Coupe. While it is being presented as a concept car, BMW is showcasing the vehicle as a presentation of where the upcoming 8 series will go.

The BMW Concept M8 Gran Coupe features a muscular profile, with a wideswept body to accommodate the extra pair of doors. Larger air intakes, flared fenders, broad shoulders and a carbon fiber roof, scream that sportiness of this vehicle and indicate the direction BMW seems to be taking in it 8 series designs. Internal specs have yet to be announced, but based on the body it would be safe to assume that this vehicle carries powerful performance.

Image Credit: [Andrew Hoyle](http://www.hoylephotography.com/)

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 95% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **High-concept Sedans:** Disruptive innovation opportunity: Create sedans with coupe profiles that appeal to consumers looking for a sleek and sporty design.
- **Remixed Car Combinations:** Disruptive innovation opportunity: Experiment with combining different car styles, such as Gran Turismos and Coupes, to create unique and appealing vehicles.
- **Muscular Design:** Disruptive innovation opportunity: Develop cars with muscular profiles, larger air intakes, and flared fenders to cater to consumers seeking a bold and aggressive look.

### Where This Applies

- **Automotive:** Disruptive innovation opportunity: Redesign sedans and coupes to incorporate high-concept features, offering consumers a fresh and enticing driving experience.
- **Luxury Vehicles:** Disruptive innovation opportunity: Integrate muscular and sporty design elements into luxury vehicles, attracting affluent customers looking for both style and performance.
- **Carbon Fiber Manufacturing:** Disruptive innovation opportunity: Improve manufacturing processes and materials for carbon fiber roofs, offering car manufacturers an opportunity to reduce weight and enhance performance.

## Related on Trend Hunter

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