# Mod Makeup Merchandizing These Concept Cosmetic Containers are Rad-Looking and Reusable By Amelia Roblin | Published 2012-07-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/concept-cosmetic-containers References: [thedieline](http://www.thedieline.com/blog/2012/7/18/concept-cosmetic-containers.html) & [plexstudio](http://www.plexstudio.com/) It's an unusual notion that different drugstore products might be packaged in the same cases, but these Concept Cosmetic Containers do put forth a very smart suggestion in terms of [eco-friendliness](https://www.trendhunter.com/trends/suqqu). What you normally see in the beauty aisle is a breadth of [individualized bottles and boxes](https://www.trendhunter.com/trends/tottle), designed in part for function and in part for a distinctive brand identity. Plex Studio may shake things up with these chic PET canisters, blown to take one of three multifaceted shapes and enlivened with a splash of bright blue, purple or green. Their translucence allows one to decipher the contents and their [durable forms encourage their reuse](https://www.trendhunter.com/trends/refillable-packaging-innovation) after the original product is gone. Clear screw-on lids with tiny iconic labels are what differentiate Concept Cosmetic Containers from each other, making it all the more likely that consumers will find them second uses. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 76% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** Plex Studio's Concept Cosmetic Containers suggest eco-friendliness by using reusable and durable PET canisters. - **Multifaceted Container Design:** The multifaceted shapes of the containers, with differentiating iconic labels, is a chic and smart suggestion by Plex Studio. - **Distinctive Brand Identity:** Although the containers suggest the use of unified packaging for different products, Plex Studio offers iconic labels for differentiation, allowing distinctive brand identities to still be conveyed. ### Where This Applies - **Beauty and Cosmetics:** Plex Studio's Concept Cosmetic Containers could disrupt the beauty industry with their eco-friendly and multifaceted design. - **Packaging:** The use of durable and reusable PET canisters could disrupt the packaging industry, encouraging more sustainable materials usage. - **Retail:** The distinctive design of the Concept Cosmetic Containers could disrupt the retail industry, encouraging the use of unified packaging for different products while still offering a unique identity for each brand. ## Related on Trend Hunter - [Pod-Style Skincare Packaging](https://www.trendhunter.com/trends/junoco-2.md) - [Green Cosmetics Concept Stores](https://www.trendhunter.com/trends/innisfree-store.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Sustainable Packaging Options](https://www.trendhunter.com/trends/vetroplas-1.md) - [Push-Up Cosmetic Jars](https://www.trendhunter.com/trends/quadpack-pp-pop-jar.md) - [Pocket-Sized Skincare Packaging](https://www.trendhunter.com/trends/color-capsule.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Twistable Refill Packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation.md) - [Refillable Travel Containers](https://www.trendhunter.com/trends/refillable-travel-containers.md)