# Space Exploration Sustenance Branding The Zero G Concept Brand Imagines the Future of Food By Michael Hemsworth | Published 2017-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/concept-brand References: [yankodesign](http://www.yankodesign.com/2017/08/10/far-out-space-food/) Space exploration will likely increase exponentially in the coming years as humans grow more curious of what's beyond our planet, so the Zero G concept brand imagines what we could see served on a spaceship for sustenance. The conceptual Zero G brand is the design work of Louis Berger and features foods that have been packed into [ultra-modern packaging](https://www.trendhunter.com/trends/loacker-galaxy) that is suitable for loading onto spacecrafts for passengers to enjoy as they travel through space. The Zero G concept brand also incorporates magnetic touches in order to prevent the items from floating around when they ship is flying through [space without gravity](https://www.trendhunter.com/trends/dianai-solar-sailer), hence the name. The packaging is [highly recyclable](https://www.trendhunter.com/trends/higgidy-1) and features straightforward branding to ensure they don't bring our preference for ornate packaging to our next potential home in the universe. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 59% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Space Exploration:** Opportunity for disruptive innovation: Develop sustainable and nutritious food products suitable for long-duration space travel. - **Ultra-modern Packaging:** Opportunity for disruptive innovation: Create innovative packaging solutions that are lightweight, recyclable, and prevent food items from floating in zero gravity. - **Minimalist Branding:** Opportunity for disruptive innovation: Design straightforward and functional branding strategies that prioritize functionality and ease of use in space environments. ### Where This Applies - **Food and Beverage:** Opportunity for disruptive innovation: Develop new methods and technologies for producing and packaging space-friendly food and beverages. - **Packaging:** Opportunity for disruptive innovation: Invent new materials and designs for packaging that are suitable for zero gravity environments. - **Design and Branding:** Opportunity for disruptive innovation: Explore minimalist and functional design approaches to create branding strategies for space exploration sustenance. ## Related on Trend Hunter - [Zero Gravity-Dining Tableware](https://www.trendhunter.com/trends/zero-microgravity.md) - [Intergalactic-Inspired Lifestyle Products](https://www.trendhunter.com/trends/spacio.md) - [Space Tourism-Inspired Restaurants](https://www.trendhunter.com/trends/ichi-station.md) - [Made-for-Space Tortilla Chips](https://www.trendhunter.com/trends/cool-ranch-zero-gravity-flavored-tortilla-chip.md) - [Outer Space-Inspired Energy Drinks](https://www.trendhunter.com/trends/celsius-space-vibe-collection.md) - [Space Travel Certified Cosmetics](https://www.trendhunter.com/trends/ready-set-jet.md) - [Space-Bound Champagne Initiatives](https://www.trendhunter.com/trends/mumm-cordon-rouge.md) - [Combinational On-the-Go Food Packaging](https://www.trendhunter.com/trends/beltur-go.md) - [Premium Next-Gen Juices](https://www.trendhunter.com/trends/loom.md)