# Supercar Master's Designs Boat Attivo Concept By Steve Pegg | Published 2007-11-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/concept-boat-new-design-from-supercar-master References: [projectattivo](http://www.projectattivo.co.uk) & [myattivo](http://www.myattivo.com) Due for release in summer 2008, the Attivo is an exciting new concept in recreational inland boating. Environmentally friendly and demonstrating a combination style and low cost, The Attivo was created by car designer Keith Helfet, whose automotive credits include such classics as [Jaguar's](https://www.trendhunter.com/trends/jaguar-type-00) XJ220 supercar and, more recently, the F-Type concept. Propelling the Attivo is an [electric outboard motor](https://www.trendhunter.com/trends/electric-boat-model) with power delivered by internal batteries and charging system. Its compact proportions are deceptive, providing space for up to six adults and even comfortable overnight accommodation in the form of a double bed. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 80% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Electric Outboard Motors:** The trend of electric outboard motors presents a disruptive innovation opportunity to the boating industry, offering environmentally friendly and cost-effective alternatives. - **Recreational Inland Boating:** The trend of recreational inland boating opens up opportunities for new designs and concepts, such as the Attivo, that combine style, space, and low cost. - **Environmentally Friendly Boats:** The trend of environmentally friendly boats offers an opportunity for the boating industry to embrace sustainability and attract eco-conscious consumers. ### Who This Affects Most - **Boating Industry:** Within the boating industry, there is scope for disruptive innovation through the integration of electric outboard motors and the development of stylish yet affordable recreational boats. - **Automotive Industry:** In the automotive industry, car designers like Keith Helfet can explore disruptive innovation by extending their expertise to design concepts for boats, bringing fresh approaches and new ideas. - **Sustainable Energy Industry:** The sustainable energy industry can find disruptive innovation opportunities in developing advanced battery and charging systems for electric outboard motors, contributing to the growth of environmentally friendly boating. ## Related on Trend Hunter - [Haute Electric Cruising Boats](https://www.trendhunter.com/trends/persico-zagato-1002-hyperboat.md) - [Sports Car-Inspired Luxury Superyachts](https://www.trendhunter.com/trends/gran-turismo-mediterranea.md) - [Hydrofoil-Equipped Yacht Tenders](https://www.trendhunter.com/trends/alte-volare-yacht-tender.md) - [Customizable Luxurious Superboats](https://www.trendhunter.com/trends/gt-superboat.md) - [Superyacht-Inspired EV Concepts](https://www.trendhunter.com/trends/acura-performance-ev-concept.md) - [Luxurious Electric Motorboats](https://www.trendhunter.com/trends/tridente.md) - [Shell-Like Premium Speed Boats](https://www.trendhunter.com/trends/jet-capsule-super-sport.md) - [Sportscar-Inspired Electric Boats](https://www.trendhunter.com/trends/fantom-air.md) - [Water-Ready Sports Car Concepts](https://www.trendhunter.com/trends/citron-above-and-under.md)