# Sports Performance Fashion Pop-Ups Nordstrom's 'Concept 017: SPORTS!' Pop-Up Spotlights 13 Brands By Jana Pijak | Published 2022-05-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/concept-017-sports References: [nordstrom](http://www.nordstrom.ca) 'Concept 017: SPORTS!' is the latest New Concepts pop-up launched by Nordstrom. The temporary retail space is described as a "multi-brand active shop, highlighting apparel, footwear and accessories for golf, tennis, running, training, and cycling." The shop will highlight products from 13 performance-focused brands known for fusing quality materials and performance-focused designs with contemporary styling. While Lacoste, [Reigning Champ,](https://www.trendhunter.com/trends/reigning-champ-toronto) Palmes and [Full Court Sport](https://www.trendhunter.com/trends/full-swing) will offer exclusive tennis gear, Malbon Golf's golf wear collection will also be featured. Additionally, runners can check out gear from 2XU, [District Vision](https://www.trendhunter.com/trends/padel-pickleball-club), On Running, Y-3 and O Design Studio while cycling-themed pieces will be available from MAAP, Pas Normal Studios and Rapha. Nordstrom has also produced a new campaign to promote the 'Concept 017: SPORTS!' pop-up with appearances from top athletes including cyclist Ron Holden, tennis player Jordaan Ashley, runner Chris Focus and golfer Hayden Sylte. Image Credit: Nordstrom ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 88% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Performance Fashion Pop-ups:** There is room for disruptive innovation in fashion pop-ups that showcase performance-focused brand collaborations. - **Multi-brand Active Shops:** The industry can benefit from multi-brand retails shops that highlight apparel, footwear and accessories for specific sports, like running, tennis, golf, cycling and more. - **Exclusive Sportswear Collections:** Collaborating with sports equipment companies to produce exclusive sportswear collections is a promising trend in fashion retail that can disrupt the industry. ### Where This Applies - **Fashion Retail:** The fashion retail industry should consider investing in producing out-of-the-box performance-focused pop-up shops to cater to the sports enthusiast market. - **Sporting Goods:** Sporting goods companies aiming to keep up with trends and developments can invest in producing exclusive sports gear collections that cater to sports enthusiasts looking for trendy and performance-enhancing clothes and equipment. - **Athleticwear Brands:** Collaborations among athleticwear brands are a lucrative area for the industry to tap into to provide more contemporary designs and fashions to sports enthusiasts who value both performance and style. ## Related on Trend Hunter - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Gen-Z-Targeted Retail Concepts](https://www.trendhunter.com/trends/on-rotation.md) - [Tennis-Forward Pop-Ups](https://www.trendhunter.com/trends/lacostes-activations.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Experiential Retail Sports Concepts](https://www.trendhunter.com/trends/champs-sports-homefield.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Holiday Activewear Pop-Ups](https://www.trendhunter.com/trends/gymshark-popup.md)