# Ultra-Concentrated Laundry Detergents Swash's Formula is Eight Times Concentrated By Laura McQuarrie | Published 2020-11-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/concentrated-laundry-detergent References: [prnewswire](https://www.prnewswire.com/news-releases/leveraging-more-than-a-century-of-laundry-experience-whirlpool-corporation-releases-swash-laundry-detergent-301170733.html) & [swash](https://www.swash.com/) Swash is a new and highly concentrated laundry detergent from [Whirlpool Corporation](https://www.trendhunter.com/trends/limited-edition-front-load-washer) and it marks the company's foray into the liquid laundry detergent category. Thanks to the formula, which is eight times concentrated, the ultra-concentrated detergent is effective for all machines and it promises four times more loads with the same amount of detergent. Swash laundry detergent is paired with a Precision Pour Cap so that it's easy to get the right amount of product to care for a regular size load of laundry with just a squeeze. The formula is available in scents like classic Pure linen, Simply Sunrise and Free & Clear, an option that's free from perfumes, fragrances and dyes. The concentrated laundry detergent is available exclusively on [Amazon](https://www.trendhunter.com/trends/dylon-detergent) and consumers are invited to learn "The Smart Way to Wash." Image Credit: Swash ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 50% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Ultra-concentrated Detergents:** Creating laundry detergents that are ultra-concentrated can lead to more efficient product use. - **Precision Pour Caps:** Developing precision pour caps for detergent bottles can help customers use the right amount of product per load. - **Direct-to-consumer Distribution:** Utilizing direct-to-consumer distribution channels like Amazon can help new laundry detergent brands gain a foothold in the market. ### Industries Being Reshaped - **Consumer Goods:** Companies in the consumer goods industry can benefit from creating more efficient and user-friendly laundry detergents. - **E-commerce:** The e-commerce industry can provide a platform for new or niche laundry detergent brands to sell directly to customers. - **Packaging:** Companies specializing in packaging can develop more innovative and user-friendly designs for laundry detergent bottles and caps. ## Related on Trend Hunter - [Concentrated Laundry Product Lines](https://www.trendhunter.com/trends/concentrated-laundry-product.md) - [Spray Laundry Detergents](https://www.trendhunter.com/trends/spray-laundry-detergent.md) - [Deep-Cleaning Laundry Pods](https://www.trendhunter.com/trends/concentrated-cleaning-1.md) - [Quick Wash Laundry Detergents](https://www.trendhunter.com/trends/persil-wonder-wash.md) - [Short Cycle Laundry Detergents](https://www.trendhunter.com/trends/persil-wonder-wash1.md) - [Concentrated Cleaning Laundry Detergents](https://www.trendhunter.com/trends/deep-clean-laundry-detergent.md) - [Free-From Laundry Detergents](https://www.trendhunter.com/trends/dinobi-detergent.md) - [Low-Waste Detergent Sheets](https://www.trendhunter.com/trends/clean-laundry-detergent.md) - [AI-Driven Washing Innovations](https://www.trendhunter.com/trends/smartwash-technology.md)