# Multipurpose Laundry Detergents Method's 4X Concentrated Detergent Doubles as a Soak for Stains By Laura McQuarrie | Published 2015-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/concentrated-detergent References: [packagingeurope](http://www.packagingeurope.com/Packaging-Europe-News/63600/Methods-New-Liquid-Laundry-Detergent-is-First-to-be-Packaged-in-100-PCR-PET.html) & [methodhome](http://methodhome.com/products/4x-laundry-beach-sage/) With a formula that's [naturally derived, biodegradable and hypoallergenic](https://www.trendhunter.com/trends/leaf-mineral), Method's 4X Concentrated Detergent has more than enough features to make it an impressive cleaning solution. With a super concentrated formula, this means that consumers are able to use less product with each load of laundry. For a price in the range of $15, this product promises to clean 66 loads of laundry with a little more than the contents of its 50-ounce bottle. As well as being a laundry liquid that can be splashed into the washing machine, the [concentrated detergent](https://www.trendhunter.com/trends/ec3-laundry-additive) can also double as a [pre-treatment for stains](https://www.trendhunter.com/trends/dropps-odor-eraser) when needed. On top of introducing a novel laundry liquid concentrate, Method's choice of packaging is also worthy of note. These PET bottles are made from 100 percent post-consumer recycled PET resin from one of the world's leading manufacturers of plastic, Amcor Rigid Plastics. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 36% | Activity: 38% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Multipurpose Cleaning Products:** Companies can innovate by creating cleaning products that have multiple uses beyond their primary function. - **Sustainable Packaging:** Opportunities exist for disruptive innovation in packaging materials and design that prioritize sustainability. - **Concentrated Cleaning Solutions:** There is potential for businesses to develop super concentrated formulas that require less product usage and reduce waste. ### Where This Applies - **Cleaning Supplies and Chemicals:** Companies in the cleaning industry can explore multipurpose and concentrated cleaning solutions, as well as sustainable packaging options. - **Consumer Goods:** Manufacturers of consumer goods can consider creating multipurpose products in order to meet consumer demand for convenience and sustainability. - **Packaging and Materials:** The packaging industry can innovate by producing eco-friendly packaging materials and designs that prioritize sustainability and waste reduction. ## Related on Trend Hunter - [Sustainability-Focused Laundry Detergents](https://www.trendhunter.com/trends/laundry-soda.md) - [Free-From Laundry Detergents](https://www.trendhunter.com/trends/dinobi-detergent.md) - [Spray Laundry Detergents](https://www.trendhunter.com/trends/spray-laundry-detergent.md) - [Concentrated Laundry Product Lines](https://www.trendhunter.com/trends/concentrated-laundry-product.md) - [Concentrated Cleaning Laundry Detergents](https://www.trendhunter.com/trends/deep-clean-laundry-detergent.md) - [Luxury Laundry Detergents](https://www.trendhunter.com/trends/dedtergent.md) - [Free-From Laundry Detergents](https://www.trendhunter.com/trends/nonbio-laundry-powder.md) - [Clothing-Renewing Laundry Detergents](https://www.trendhunter.com/trends/dylon-detergent.md) - [Eco-Friendly Detergent Sheets](https://www.trendhunter.com/trends/spot-detergent.md)