# Cake-Inspired Concealer Shades Beauty Bakerie Offers Dessert-Like Shades Like 'You Mocha Me Crazy' By Laura McQuarrie | Published 2018-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/concealer-shades References: [hellogiggles](https://hellogiggles.com/beauty/beauty-products-tools/beauty-products-that-launched-glossier-exfoliator-pat-mcgrath-palette/) Beauty Bakerie is a cosmetic brand that offer a range of products for the face, eyes and lips, all of which are based around the theme of indulgent treats. Following its release of [Nutella-inspired lip products](https://www.trendhunter.com/trends/lip-snack), Beauty Bakerie has now introduced an [eight-piece collection of concealers](https://www.trendhunter.com/trends/do-it-all-concealer) called 'Cake Face.' These products range from the dark shades like What's Frappenin' to the pale Mug Life to offer an effortless way to hide dark circles, scars, hyperpigmentation, blemishes and other imperfections. Although there are currently only eight shades of concealer offered, Beauty Bakerie is teasing that there is more to come. Additionally, it is asking those who don't see their perfect shade to speak up and help the brand create a more [diverse, inclusive assortment](https://www.trendhunter.com/trends/choc) of options. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Indulgent Treat Cosmetics:** Opportunity for cosmetic brands to explore product lines inspired by indulgent treats like cakes. - **Diverse and Inclusive Shades:** Opportunity for cosmetic brands to expand their shade ranges and cater to a diverse customer base. - **Crowdsourcing for Product Development:** Opportunity for brands to engage customers in the product development process and gather feedback for future releases. ### Where This Applies - **Cosmetics:** Opportunity for cosmetic brands to embrace innovative product themes and expand their offerings. - **Beauty:** Opportunity for the beauty industry to promote inclusivity and diversity by offering a wider range of shades. - **Product Development:** Opportunity for brands to involve customers in the product development process, improving customer satisfaction and loyalty. ## Related on Trend Hunter - [Tinted Undereye Cosmetics](https://www.trendhunter.com/trends/storied-beauty.md) - [Caffeine-Infused Concealers](https://www.trendhunter.com/trends/skin-lift-flex.md) - [Cookie-Inspired Cosmetics](https://www.trendhunter.com/trends/hard-candy-x-girl-scouts.md) - [Superfruit Skincare Concealers](https://www.trendhunter.com/trends/creaseless-creamy-concealer.md) - [Multi-Tasking Spot Concealers](https://www.trendhunter.com/trends/spot-concealer.md) - [Filipino Dessert-Inspired Cosmetics](https://www.trendhunter.com/trends/huda-beauty-2.md) - [Bakery Brand Beauty Products](https://www.trendhunter.com/trends/sprinkles-cupcakes-beauty-products.md) - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md) - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md)