# Creamy Hydrating Concealers Tarte's Concealer for Dry Skin Contains Ultra-Hydrating Ingredients By Laura McQuarrie | Published 2020-11-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/concealer-for-dry-skin References: [allure](https://www.allure.com/story/tarte-cosmetics-shape-tape-ultra-creamy-concealer-for-dry-skin) & [tartecosmetics](https://tartecosmetics.com/en_CA/makeup/shape-tape-family/) [Tarte](https://www.trendhunter.com/trends/creaseless-creamy-concealer) Cosmetics' ever-expanding Shape Tape family now includes a brand-new version of the beloved Shape Tape Concealer that will suit people who are specifically looking for a concealer for dry skin. The all-new Shape Tape [Ultra](https://www.trendhunter.com/trends/aussie-ultra-wonder) [Creamy](https://www.trendhunter.com/trends/cafe-creamy) Concealer is formulated to provide all of the coverage and a satiny finish as before, plus the benefits of a few more ultra-hydrating ingredients. Expanding on the popularity of the original formula, this new product for those with dry skin includes prickly pear, squalane, shea butter and hyaluronic acid, which are known for their skincare benefits. According to the brand's founder and CEO, Maureen Kelly, the Shape Tape Ultra Creamy Concealer is "mother nature's prescription for dry skin." Image Credit: Tarte Cosmetics ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 11% | Activity: 37% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Hydrating Concealers:** Developing hydrating cosmetic products can be the next step for cosmetic brands to boost their sales among customers with dry skin. - **Skincare-infused Makeup:** Infusing makeup products with skincare ingredients can cater to a growing consumer demand for multifunctional and efficient beauty products. - **Expanding Product Lines:** Expanding product lines by offering new variations of popular products can attract loyal customers and drive sales growth for cosmetic brands. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry can capitalize on the growing demand for hydrating and skin-friendly makeup products by innovating and expanding their product lines. - **Skincare:** The skincare industry can partner with or provide ingredients to cosmetic brands to develop skincare-infused makeup products, tapping into the growing market of multifunctional beauty products. - **E-commerce:** The e-commerce industry can cater to online shoppers' needs for convenient and diverse cosmetic and skincare products by providing a platform for cosmetic brands to expand their product lines and reach more customers. ## Related on Trend Hunter - [Superfruit Skincare Concealers](https://www.trendhunter.com/trends/creaseless-creamy-concealer.md) - [Second-Skin Beauty Products](https://www.trendhunter.com/trends/ultrahydrating-tint-and-concealer.md) - [Creamy Liquid Concealers](https://www.trendhunter.com/trends/revitalize-hydra-concealer.md) - [Serum-Infused Concealers](https://www.trendhunter.com/trends/studio-radiance-concealer.md) - [Mushroom-Infused Concealers](https://www.trendhunter.com/trends/hd-skin-concealer.md) - [Caffeine-Infused Concealers](https://www.trendhunter.com/trends/skin-lift-flex.md) - [Light Luminous Concealers](https://www.trendhunter.com/trends/hydrating-glow-concealer.md) - [Supercharged Skincare Concealers](https://www.trendhunter.com/trends/slip-tint.md) - [Radiant Creamy Concealers](https://www.trendhunter.com/trends/creamy-concealers.md)