# Active Ingredient Makeup Primers Milani Conceal + Perfect Blur Out Smoothing Primer is Potent By Michael Hemsworth | Published 2024-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/conceal-perfect-blur-out-smoothing-primer References: [drugstorenews](https://drugstorenews.com/news-briefs/2024-08-28?article=milani-cosmetics-debuts-conceal-perfect-blur-out-smoothing-primer) & [milanicosmetics](https://www.milanicosmetics.com/products/conceal-perfect-blur-out-smoothing-primer?srsltid=AfmBOoovthNQBxk_AykghF2TpqPNcTFDkPzKzlIgY4gQmNi7KNO_HbZI)  The [Milani](https://www.trendhunter.com/trends/clean-start-prep-step-facial-mist) Cosmetics Conceal + Perfect Blur Out Smoothing Primer is a potent, [hybrid skincare makeup product](https://www.trendhunter.com/trends/hydro-grip-glow-primer) formulated with the demands of today's consumer in mind. The product takes the traditional makeup primer formulation and gives it a skincare-inspired boost that provide skin with the boost it needs to truly look its best. This is achieved with ingredients like 5% glycerin, 3% niacinamide and hyaluronic acid that work together to soften dull skin texture through hydration as they smooth out complexion. The Milani Cosmetics Conceal + Perfect Blur Out Smoothing Primer also features moisture-locking micro-powders alongside the ability to achieve a [soft-focus effect](https://www.trendhunter.com/trends/soft-focus-blurring-blush). This will help to blur and diffuse the appearance of fine lines, skin imperfections and pores. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 54% | Activity: 63% | Freshness: 27% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Skincare-infused Makeup:** Combining skincare ingredients with traditional makeup formulations, this trend highlights products that provide both cosmetic and dermatologic benefits. - **Hydration-promoting Cosmetics:** Cosmetic products that prioritize hydration aim to enhance the skin's natural moisture content, resulting in smoother and healthier skin appearance. - **Multifunctional Beauty Products:** Beauty items that serve multiple purposes, such as combining priming and skincare benefits, cater to consumers seeking efficiency and enhanced skincare routines. ### Industries Being Reshaped - **Cosmetic Industry:** The cosmetic industry is evolving to include more skincare benefits, driven by consumer demand for products that enhance both beauty and skin health. - **Skincare Industry:** The skincare industry is expanding into multifunctional products that blur the lines between makeup and traditional skincare to meet holistic beauty needs. - **Beauty Tech Industry:** Advancements in beauty technology are enabling the creation of hybrid products that combine makeup and skin improving ingredients for consumers seeking all-in-one solutions. ## Related on Trend Hunter - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Oil-Free Primer Formulas](https://www.trendhunter.com/trends/smashbox-cosmetics.md) - [Blurring Primer Sticks](https://www.trendhunter.com/trends/pdrn-spirulina-poreless-primer.md) - [Soft-Blur Priming Moisturizers](https://www.trendhunter.com/trends/great-skin-priming-moisturizer.md) - [Lightweight Skin-Blurring Concealers](https://www.trendhunter.com/trends/skin-blur.md) - [Multi-Use Blurring Balms](https://www.trendhunter.com/trends/skin-perfecting-balm.md) - [Blurring Skincare Concealers](https://www.trendhunter.com/trends/the-porefessional-concealer.md) - [Blurring Primer Sunscreens](https://www.trendhunter.com/trends/blurscreen.md) - [Spoof Cosmetics Campaigns](https://www.trendhunter.com/trends/americas-next-top-primer.md)