# Hydrating Skincare Cosmetics The Conceal & Hydrate Concealer & Foundation Contains Hyaluronic Acid By Laura McQuarrie | Published 2019-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/conceal-hydrate References: [glamourmagazine](https://www.glamourmagazine.co.uk/article/revolution-launches-hydrating-concealer-and-foundation) & [revolutionbeauty](https://www.revolutionbeauty.com/en/Revolution--Conceal-and-Hydrate-Foundation-F92/m-9337.aspx) After the immensely successful launch of its Conceal & Define product range (one product is sold every five seconds around the world,) Revolution Beauty heard the demand from fans who were eager to be able to use a more moisturizing formula—as such, a new line of skincare-infused makeup is being introduced with the Conceal & Hydrate Concealer and the Conceal & Hydrate Foundation. Both of these new products come in an expansive 50-shade range and are formulated with skin-plumping hyaluronic acid. The lightweight liquid concealer is ideal for those with dry or mature skin and nourishes the skin with ingredients like antioxidant-packed acai berry. Similarly, the budget-friendly foundation has a weightless formula and promises to rival even high-end competitors that are now releasing skincare-like cosmetics. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 15% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Skincare-infused Makeup:** Creating makeup products infused with skincare ingredients to cater to consumers who value both beauty and skincare routines - **Hyaluronic Acid Infused Products:** Including hyaluronic acid in beauty products to promote hydration and plumpness in the skin - **Expanded Shade Range:** Offering a wider range of shades to cater to diverse skin tones and promote inclusivity ### Sectors Adopting This - **Beauty and Cosmetics:** Opportunities to create more skincare-infused makeup products to cater to consumers who prioritize both beauty and skincare - **Health and Wellness:** Opportunities to include more skincare ingredients in daily health products for overall well-being - **Fashion and Apparel:** Opportunities to incorporate skincare properties into clothing or accessories for the benefit of the skin ## Related on Trend Hunter - [Creamy Liquid Concealers](https://www.trendhunter.com/trends/revitalize-hydra-concealer.md) - [Serum-Infused Concealers](https://www.trendhunter.com/trends/studio-radiance-concealer.md) - [Skin Booster Foundations](https://www.trendhunter.com/trends/hd-skin-hydra-glow-foundation.md) - [Luminous Serum Foundations](https://www.trendhunter.com/trends/skin-silk-serum-foundation.md) - [Caffeine-Infused Concealers](https://www.trendhunter.com/trends/skin-lift-flex.md) - [Next-Gen Facial Hydrators](https://www.trendhunter.com/trends/ha5-hydra-collagen-replenish-restore-hydrator.md) - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md) - [Mushroom-Infused Concealers](https://www.trendhunter.com/trends/hd-skin-concealer.md) - [Encapsulated Serum Foundations](https://www.trendhunter.com/trends/serum-foundations.md)