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# Computing Tryware
Microsoft Says You Can Pay as You Go

By Going Like Sixty | Published 2008-12-29 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/computing-tryware-microsoft-says-you-can-pay-as-you-go
References: [tech.blorge](http://tech.blorge.com/Structure:)

So, you would love to have the latest version of [Microsoft](https://www.trendhunter.com/trends/autopatch) OfficeShopSuite software, or you lust for the UberTrucker computer but just don’t know if it’s worth it? Microsoft thinks you are not alone and has filed a patent application to you let you [pay as you go](https://www.trendhunter.com/trends/heights-platform) for computers and software as you use them. It’s not a lease. Microsoft gets you to agree to let them have access to how much you use your computer and the software and pay them.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 21% | Activity: 3% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### Why This Trend Is Growing

- **Pay-as-you-go Computing:** Disruptive innovation opportunity: Developing a flexible payment model for consumers to access and use computers and software, allowing them to pay based on actual usage.
- **Usage-based Payment:** Disruptive innovation opportunity: Implementing a payment system that charges users based on the amount of computer and software usage, offering a more cost-effective option for individuals and businesses.
- **Access Economy:** Disruptive innovation opportunity: Creating a platform that enables users to access and utilize computers and software on a temporary basis, reducing the need for long-term ownership.

### Industries Being Reshaped

- **Technology:** Disruptive innovation opportunity: Technology companies can explore new business models and pricing strategies to provide consumers with flexible and affordable access to computers and software.
- **Software as a Service (saas):** Disruptive innovation opportunity: SaaS providers can leverage usage-based payment models to attract new customers and offer more customizable pricing options.
- **Rent-to-own:** Disruptive innovation opportunity: Companies in the rent-to-own industry can expand their offerings to include computers and software, providing individuals and businesses with a more affordable way to access technology.

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