# Alluring Software Ads Ziggo's Computer Security Ad Shows How Viruses Can Take Over, Like Magic By Laura McQuarrie | Published 2014-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/computer-security-ad References: [adrants](http://www.adrants.com/2014/07/watch-how-this-computer-security-brand.php) & [ziggo.nl](http://www.ziggo.nl/internetbeveiliging) There are only so many ways that a computer security ad can beat you over the head with the message that you should be using anti-virus software. However, this one from Ziggo is a brilliant way to demonstrate the need. A guy is shown working away on his laptop in a public place, when a dancer in hot pants gets up onto the table and makes her presence very known. The woman is tempting, just like something a little suspect that you might want to download or click on. However, in a matter of seconds, she draws a curtain and she's gone. A few beats later, she's miraculously appearing on the screen of the guy's laptop. It looks like it's all staged, but if it's not, it's some pretty good magic. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 15% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Immersive Advertisements:** Using immersive environments and theatrical elements can help ads deliver their message more effectively. - **Interactive Advertisements:** Interactive ads using augmented reality can help demonstrate the need for computer security software in a unique way. - **Viral Marketing Campaigns:** Using a viral marketing approach can help promote computer security software in fun and engaging ways. ### Who This Affects Most - **Computer Security:** Computer security companies can leverage immersive and interactive advertisements to increase public awareness of the need for their services. - **Digital Marketing:** Digital marketing firms can create viral marketing campaigns to promote computer security software for their clients. - **Entertainment Media:** Entertainment media companies can incorporate theatrical elements into their advertisements to make them more engaging and memorable. ## Related on Trend Hunter - [Humorous Educational Campaigns](https://www.trendhunter.com/trends/ai-investment-fraud.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Dystopian AI Ads](https://www.trendhunter.com/trends/anthropic-super-bowl.md)