# Computer Engineer Dolls Mattel Reveals Barbie's 126th Job, and It's a Tech-Savvy One By wang fangqing/ Frances Wang | Published 2010-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/computer-engineer-barbie References: [wired](http://www.wired.com/gadgetlab/2010/02/meet-barbie-the-computer-engineer/) & [bits.blogs.nytimes](http://bits.blogs.nytimes.com/2010/02/12/barbies-next-career-computer-engineer/) As Barbie turns 50 this year, she made a decision that she’s going to pursue her career in the technology industry as a computer engineer. You’d think it’s a bit dull compared with her previous careers, from supermodel to CEO to even politician, but with the smart blonde it will be as fun as a fashion show. [Computer Engineer Barbie](https://www.trendhunter.com/trends/barbie-professions-collection) is going to grace the office with specially-designed pink glasses, a neon-colored T-shirt with binary codes, black leggings and hot pink high heels. The world’s hottest computer engineer also works hard. She carries her [pink laptop and smartphone](https://www.trendhunter.com/trends/barbie-phone) everywhere to make sure people can reach her whenever there is an emergency. Computer engineer was the top choice for Barbie's 126th job, as decided by Barbie fans worldwide through a vote. [Mattel Inc](https://www.trendhunter.com/trends/barbie-tech-accessories) announced her new role earlier this week at the New York Toy affair. Additional image sources: [ChipChick.com](http://www.chipchick.com/) ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 50% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Stem-inspired Toys:** The rise of STEM-oriented toys targeted at young girls presents opportunities for companies to bridge the gender gap in industries such as technology and engineering. - **Inclusive Product Design:** Companies investing in more inclusive product design can promote and inspire young girls to pursue career paths that were previously seen as male-dominated, such as computer engineering. - **Brand Refreshes:** Updating brand icons to reflect modern ideologies attracts a more diverse audience and provides new revenue streams for toy companies. ### Where This Applies - **Toy Manufacturing:** Toy manufacturers have an opportunity to create and market gender-inclusive STEM toys targeted at young girls, promoting diversity and inclusivity within the industry. - **Education:** The rise of STEM-oriented toys presents an opportunity for educational institutions to integrate play-based learning programs into their curriculum, creating a more hands-on and immersive learning experience for children. - **Tech Industry:** Encouraging young females to pursue careers in the tech industry through visibility and representation will contribute to addressing gender disparity issues within the field. ## Related on Trend Hunter - [Youth-Focused Coding Dolls](https://www.trendhunter.com/trends/e-liza-dolls.md) - [Career Aspiration Doll Collections](https://www.trendhunter.com/trends/dream-besties.md) - [Gen Alpha Barbie Launches](https://www.trendhunter.com/trends/gen-z-barbie.md) - [Barbie Tech Accessories](https://www.trendhunter.com/trends/barbie-tech-accessories.md) - [Iconic Doll-Inspired Pink Phones](https://www.trendhunter.com/trends/barbie-flip-phone.md) - [Virtual Doll-Inspired Tycoons](https://www.trendhunter.com/trends/gamefam.md) - [Inspiring Role Model Dolls](https://www.trendhunter.com/trends/barbie-role-models.md) - [Doll-Inspired Retro Instant Cameras](https://www.trendhunter.com/trends/barbie-instant-camera.md) - [Inclusive Fashion Dolls](https://www.trendhunter.com/trends/autistic-barbie.md)