# Targeted Air Compression Therapies Hyperice's New Recovery Device is Titled Normatec Elite Hips By Kalin Ned | Published 2025-10-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/compression-therapy References: [insider.fitt.co](https://insider.fitt.co/press-release/hyperice-launches-normatec-elite-hips-dynamic-air-compression-device-that-eliminates-hoses-and-separate-control-units/)  Hyperice has introduced a new recovery device — the Normatec Elite Hips — which is engineered to deliver targeted air compression therapy to the hip region, iliotibial (IT) band, and lower back. The Normatec Elite Hips differentiates itself in the athletic recovery market through its design. The product is a self-contained, cordless unit that operates without the need for external hoses or a separate control module. The device features two independent compression zones intended to provide seamless coverage, with users able to select from seven different pressure intensity levels. The Normatec Elite Hips includes a rechargeable battery offering several hours of operation and can connect via Bluetooth to a companion smartphone application for personalized settings. The underlying technology is designed to mimic the body's natural circulatory processes to enhance blood flow and alleviate muscle tightness. Image Credit: Hyperice ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 41% | Activity: 42% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Cordless Recovery Devices:** The emergence of self-contained, cordless recovery devices eliminates the need for cumbersome external components, providing greater user convenience and mobility during therapy. - **Intelligent Compression Technology:** Advanced intelligent compression technology that mimics natural circulatory processes is revolutionizing physiotherapy by improving blood flow and reducing recovery time. - **App-integrated Wellness Products:** Products integrating with smartphone applications for personalized wellness experiences are pushing the boundaries of user engagement through bespoke therapeutic settings. ### Who This Affects Most - **Sports Recovery Equipment:** The market for sports recovery equipment is evolving to include more sophisticated, technology-driven solutions that enhance athlete rehabilitation and performance. - **Wearable Health Tech:** Wearable health technology is on the rise, providing increased accessibility to physical therapy devices that seamlessly integrate into daily life. - **Connected Healthcare:** Connected healthcare is gaining traction as devices begin to offer interoperability with mobile platforms, facilitating remote monitoring and personalized health management. ## Related on Trend Hunter - [Air Compression Therapy Devices](https://www.trendhunter.com/trends/air-compression-therapy.md) - [Restorative Athlete Leg Massagers](https://www.trendhunter.com/trends/hyperice-normatec-20-legs.md) - [Portable Leg Massagers](https://www.trendhunter.com/trends/hyperice.md) - [Portable Contrast Therapy Systems](https://www.trendhunter.com/trends/contrast-therapy-system.md) - [Recovery-Enhancing Sport Boots](https://www.trendhunter.com/trends/hyperice-boot.md) - [Customizable Therapy Technologies](https://www.trendhunter.com/trends/hyperice-x-technology.md) - [Tech-Enhanced Athlete Wearables](https://www.trendhunter.com/trends/athletes-warmup-and-recovery.md) - [Two-in-One Muscle Recovery Tools](https://www.trendhunter.com/trends/venom-go.md) - [Modular Compression Systems](https://www.trendhunter.com/trends/modulair-compression-system.md)