# Comprehensive Milk Concierge Services Mothers at CES 2020 Now Have Access to Refrigerated Storage By Grace Mahas | Published 2020-01-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/comprehensive-milk-concierge-service References: [milkstork](https://www.milkstork.com/) & [elvie](https://www.elvie.com/?kih) Women’s health brand [Elvie](https://www.trendhunter.com/trends/elvie-rise) recently announced a comprehensive Milk [Concierge](https://www.trendhunter.com/trends/dorm-concierge) service for all breastfeeding moms attending CES 2020. The new service comes in response to new research that states that "44% of women avoid big industry events because of poor [lactation facilities](https://www.trendhunter.com/trends/the-feeding-room), with only 24% of working moms calling conferences they’ve attended 'breastfeeding friendly.' " The comprehensive Milk Concierge service is named the ‘Pumping Parlor’ and offers a private space for mothers to pump, with the milk being stored by experts in an on-site refrigerated space. A Milk Shuttle service will run throughout CES, collecting milk from moms and transporting it back to the Pumping Parlour for refrigeration. Moreover, complimentary Milk Stork Pump & Totes, a travel-friendly cooler to safely store breast milk, will be available for moms to tote their milk home. To see the conversation, check out #PumpedAtCES on social media. Image Credit: Elvie ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 70% | Activity: 67% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Comprehensive Milk Concierge Services:** Milk concierge services that offer private spaces and expert storage for breastfeeding mothers attending industry events. - **Pumping Parlor:** Private spaces for mothers to pump breast milk with on-site refrigerated storage at industry events. - **Milk Shuttle Service:** Transportation service that collects breast milk from mothers at industry events and delivers it to a refrigerated storage facility. ### Who This Affects Most - **Women's Health:** Opportunity to provide comprehensive milk concierge services and facilities for breastfeeding mothers at industry events. - **Event Planning:** Opportunity to integrate milk concierge services and facilities into event planning for breastfeeding-friendly conferences and trade shows. - **Travel and Transportation:** Opportunity to offer specialized transport services for breast milk from industry events to designated storage facilities. ## Related on Trend Hunter - [Breast Milk Freeze-Drying Technologies](https://www.trendhunter.com/trends/freezedrying-technology.md) - [Powdered Breast Milk Kits](https://www.trendhunter.com/trends/leche.md) - [Convenience-Focused Double Breast Pumps](https://www.trendhunter.com/trends/double-breast-pump.md) - [Affordable Portable Breast Pumps](https://www.trendhunter.com/trends/affordable-portable-breast-pump.md) - [Hands-Free Breast Pumps](https://www.trendhunter.com/trends/momcozy-mobile-style.md) - [Reimagined Comfort-Focused Breast Pumps](https://www.trendhunter.com/trends/the-pump.md) - [Tissue-Massaging Lactation Devices](https://www.trendhunter.com/trends/momcozy.md) - [Ultra-Compact Breast Pumps](https://www.trendhunter.com/trends/momcozy-m5.md) - [Dynamic Lactation Devices](https://www.trendhunter.com/trends/mammaease.md)