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# Composting Candy Wrappers
Sweet Packaging Innovations That are Good for Mother Earth

By Katie Cordrey | Published 2010-03-13 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/composting-candy-wrappers
References: [packaging-int](http://www.packaging-int.com/categories/high-barrier-compostable-packaging-film/high-barrier-compostable-packaging-film-increases-chocolates-shelf-life.asp) & [amigos-international.org](http://www.amigos-international.org/en/products/ananda-chocolate/)

Netherlands-based Amigos International hopes that customers will toss their [Ananda](https://www.trendhunter.com/trends/propella-mini-max) candy wrappers into a home garden or compost pile now that their Fair Trade, organic chocolate from Ecuador is wrapped with [NatureFlex](https://www.trendhunter.com/trends/vikings-goddesses-pie-company) NK material instead of the candy industry standard foil.

[NatureFlex NK](http://www.innoviafilms.com/products/market/biodegradablesustainable/brand/natureflex-for-confectionery/nk) is a transparent high barrier heat-sealable film that keeps moisture out of candy that is wrapped in it while remaining fully compostable.

To ensure that the Ananda chocolates are earth-friendly, the chocolate's [composting candy wrappers](https://www.trendhunter.com/trends/date-energy-bars) are just one part of the packaging. Shipping boxes are also earth-friendly: made under Programme for the Endorsement of Forest Certification standards and printed with vegetable-based ink.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 41% | Activity: 73% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Biodegradable Packaging:** The use of compostable materials such as NatureFlex NK film presents an opportunity for companies to embrace sustainable packaging solutions.
- **Fair Trade Products:** The demand for Fair Trade products like Ananda chocolates shows an opportunity for businesses to capitalize on ethical and environmentally-friendly manufacturing practices.
- **Eco-friendly Shipping:** The adoption of earth-friendly shipping boxes made from sustainable materials and printed with vegetable-based ink offers a disruptive innovation opportunity in the logistics industry.

### Industries Being Reshaped

- **Confectionery:** Confectionery companies can explore the use of biodegradable materials in their packaging to align with consumer preferences for sustainable and eco-friendly options.
- **Cocoa:** The cocoa industry could benefit from promoting Fair Trade practices and partnering with chocolate manufacturers that prioritize sustainability.
- **Logistics:** The logistics industry can embrace eco-friendly shipping practices to reduce its environmental impact and meet the growing consumer demand for sustainable supply chains.

## Related on Trend Hunter

- [Fully Recyclable Paper Wrappers](https://www.trendhunter.com/trends/fully-recyclable-paper-wrapper.md)
- [Paper-Packaged Chocolate Bars](https://www.trendhunter.com/trends/walkers-chocolates.md)
- [Paper-Based Chocolate Packaging](https://www.trendhunter.com/trends/mars.md)
- [Edible Wrapper Snack Bars](https://www.trendhunter.com/trends/one-good-thing-bars.md)
- [Recyclable Paper Confectionery Packaging](https://www.trendhunter.com/trends/recyclable-paper-confectionery-packaging.md)
- [Fully Compostable Packaging](https://www.trendhunter.com/trends/compostable-seed-packaging.md)
- [PCR Chocolate Packaging](https://www.trendhunter.com/trends/holdsworth-chocolates.md)
- [Sustainable Easter Chocolate Packaging](https://www.trendhunter.com/trends/happi-1.md)
- [Paper-Made Confectionery Bags](https://www.trendhunter.com/trends/saica-group.md)