# Plant-Based Compostable Toothbrushes World Centric Offers Travelers Eco-Friendly Teeth Cleaning By Katherinev123 | Published 2012-08-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/compostable-toothbrushes References: [springwise](http://www.springwise.com/eco_sustainability/worlds-compostable-toothbrush-travel-case/) & [worldcentric.org](http://www.worldcentric.org/biocompostables/toothbrushes) The Canadian company [World Centric](https://www.trendhunter.com/trends/mosquitmed-sun-protection) has just released a line of compostable toothbrushes to do away with all the plastic waste stemming from the use of traditional toothbrushes. According to the rand, about 450 million toothbrushes end up in U.S. landfills on an annual basis. Made for [eco-minded travelers](https://www.trendhunter.com/trends/io-travel-toothbrush), the compostable toothbrushes are 7 inches in length and BPI-certified, and also come in compostable cases. The toothbrushes are crafted of the plant-based material Ingeo, instead of the standard petroleum-based plastic used for conventional toothbrushes. The head and bristles, however, are not compostable -- thus, when a user is done with the toothbrush, he or she must break off these sections while the rest can be sent back to World Centric to be recycled or to a composting facility. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 25% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Compostable Toothbrushes:** Disruptive innovation opportunity: Develop new materials and technologies to create fully compostable toothbrushes, including compostable heads and bristles. - **Plastic Waste Reduction:** Disruptive innovation opportunity: Create innovative solutions to reduce plastic waste from consumer products, such as developing alternative packaging materials and encouraging recycling programs. - **Sustainable Travel Products:** Disruptive innovation opportunity: Design eco-friendly products specifically targeted for travelers, including sustainable toiletries and other travel essentials. ### Where This Applies - **Manufacturing:** Disruptive innovation opportunity: Transform manufacturing processes to produce compostable products on a large scale, integrating sustainable materials and practices. - **Consumer Goods:** Disruptive innovation opportunity: Develop and market eco-friendly consumer goods, ranging from toiletries to everyday products, to meet the growing demand for sustainable alternatives. - **Waste Management:** Disruptive innovation opportunity: Implement advanced waste management systems and technologies to efficiently handle compostable and recyclable materials, reducing landfill waste and promoting sustainable practices. ## Related on Trend Hunter - [Sustainability-Focused Reusable Toothbrushes](https://www.trendhunter.com/trends/reusable-toothbrush.md) - [Eco-Friendly Toothbrushes](https://www.trendhunter.com/trends/medicalgrade-stainless-steel-toothbrush.md) - [Wooden Toilet Brushes](https://www.trendhunter.com/trends/wooden-toilet-brush.md) - [Modular Electric Toothbrushes](https://www.trendhunter.com/trends/sustainable-electric-toothbrush.md) - [Aluminum Electric Toothbrushes](https://www.trendhunter.com/trends/suri-sustainable-electric-toothbrush.md) - [Sustainable Electric Toothbrushes](https://www.trendhunter.com/trends/bamtoo-koa-v2.md) - [Eco-Conscious Charcoal Toothpastes](https://www.trendhunter.com/trends/charcoal-toothpaste1.md) - [Collapsible Titanium Toothbrushes](https://www.trendhunter.com/trends/kif-toothbrush-kit.md) - [Innovative Natural Oral Care](https://www.trendhunter.com/trends/best-bamboo-toothbrush-flosser.md)