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# Fully Compostable Packaging
'West~Bourne' Has Created Innovative Plant-Based Sustainable Packaging

By Colin Smith | Published 2021-12-08 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/compostable-seed-packaging
References: [thedieline](https://thedieline.com/blog/2021/12/7/westbournes-incredibly-sustainable-packaging-can-be-carried-from-your-kitchen-to-compost-bin-no-questions-asked) & [westbourne](https://westbourne.com/collections/all?gclid=Cj0KCQiAzMGNBhCyARIsANpUkzNfw14IBcBhtIvP9VyuZCilmZzE-hVGzX2MBGaLG8dbnl8f5vyi8g8aAm5dEALw_wcB)

![Fully Compostable Packaging](https://cdn.trendhunterstatic.com/thumbs/466/compostable-seed-packaging.jpeg)

'West~Bourne,' the New York-based food manufacturer, has created a new form of 100% compostable seed packaging. This packaging offers the same level of protection, insolation, and texture as plastic while being entirely biodegradable with no added steps. This means as soon as you use the food within the package, you can simply throw the faux-plastic packaging into the compost bin, as they are made of 'seed paper' and 'soy-based ink.'

West~Bourne was originally a zero-waste restaurant in Manhattan, New York, and has expanded into a for-home food manufacturer to change the waste-producing state of the market with its founder, Camilla Marcus's, innovative ideas. West~Bourne products range from spices, grains, and granola to breakfast sets and waffle mixes. With West~Bourne products, eco-conscious and health-conscious consumers can feel good about their purchases.

Image Credit: West~Bourne, Chloe Gordon

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 91% | Activity: 92% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Compostable Packaging:** The increasing demand for environmentally-friendly packaging creates opportunities for companies to develop highly compostable and biodegradable alternatives.
- **Plant-based Packaging:** The trend towards plant-based consumption extends to packaging, creating an opportunity for eco-conscious innovators to create new materials made entirely from sustainable sources.
- **Innovative Packaging Materials:** As consumers become more environmentally aware, there is a need for companies to explore innovative new packaging materials to replace traditional non-renewable options.

### Sectors Adopting This

- **Food Manufacturing:** Food manufacturers can use compostable packaging to appeal to eco-conscious consumers and reduce waste while marketing their products as sustainable and environmentally-friendly.
- **Packaging Manufacturing:** Opportunities exist for packaging companies to develop new, highly sustainable and compostable materials that meet the demands of eco-conscious consumers.
- **Retail Industry:** Retailers can leverage the growing trend for eco-consciousness by offering consumers a variety of sustainable and compostable packaging options.

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