# Smokin Rocker Chick Spreads The Complot AW11 Campaign Promotes Fashion Freedom By Amelia Roblin | Published 2011-03-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/complot-aw11-campaign References: [fashionising](http://www.fashionising.com/pictures/b--Absolute-Tallulah-6220.html) & [complot.ar](http://www.complot.com.ar/invierno2011.html) To advertise fashion is essentially to sell a lifestyle, and the Complot AW11 campaign succeeds to entice consumers with a liberating way of life. The foxy brunette Tallulah Morton is the perfect face for the line, exuding a fierce freedom within these photos and the short film. Directed by Brian Kazez and Milton Kremer, the video shows the model rocking out on a guitar, dancing energetically and swaying on a swing set lightheartedly. Tallulah wears diverse combinations of chic alternative garments that mix nautical shirts and captain hats with constable jackets and leopard print robes. Exuding such spirited scenes and dressed so dynamically, models in the Complot AW11 campaign advertise the freedom of creativity in all aspects of being. From fashion, to music, to the leisurely country lifestyle, this marketed collection is absolutely liberating. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 70% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Fashion Freedom:** Disruptive innovation opportunity: Create fashion campaigns and collections that promote individuality, creativity, and self-expression. - **Alternative Garments:** Disruptive innovation opportunity: Design and produce clothing with unique combinations and unconventional styles to cater to diverse consumer preferences. - **Liberating Lifestyle:** Disruptive innovation opportunity: Develop products and services that enhance the feeling of freedom and self-empowerment in various aspects of life. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Transform the traditional fashion industry by embracing inclusivity, diversity, and personal expression. - **Entertainment:** Disruptive innovation opportunity: Combine fashion and music in creative productions and events to captivate and engage audiences. - **Leisure:** Disruptive innovation opportunity: Create innovative leisure products and experiences that promote a sense of freedom and escapism from daily routines. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)