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# Complimentary Coffee Campaigns
McDonald's is Offering Free Cups of Joe Monday Mornings for a Year

By Meghan Young | Published 2015-01-31 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/complimentary-coffee
References: [washingtonpost](http://www.washingtonpost.com/blogs/wonkblog/wp/2015/01/05/mcdonalds-bold-strategy-to-lure-you-back-for-breakfast-free-coffee/) & [mcdonalds](http://www.mcdonalds.com)

Residents of Washington, DC, have a reason to wake up every Monday morning--at least for the next year--thanks to complimentary coffee at [McDonald's](https://www.trendhunter.com/trends/krispy-kreme-and-mcdonalds). Although this promotion isn't new, it has been extended in a very exciting move to entice customers to keep the fast food chain top priority in their minds as they start their day. The complimentary coffee may theoretically keep their wallets closed, but the company hopes the delicious smells will prove irresistible.

Since breakfast items have become increasingly populated as other fast food restaurants offer their own options, complimentary coffee will help McDonald's stay on top. The [Washington Post](https://www.trendhunter.com/trends/nfl-x-veronica-beard) reports, "Breakfast, which McDonald's serves until 10:30 a.m. nationally, has proven to be an especially successful part of the day for the company. Roughly a quarter of McDonald's sales are earned during the morning window."

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 36% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Complimentary Coffee:** McDonald's is offering free cups of coffee to entice customers to prioritize their fast food chain.
- **Breakfast Competition:** As breakfast options from other fast food chains continue to grow, McDonald's offers complimentary coffee to stay on top.
- **Morning Sales Boost:** McDonald's successful morning sales make complimentary coffee an effective way to attract customers.

### Industries Being Reshaped

- **Fast Food:** Complimentary coffee campaigns can be implemented by fast food chains to increase customer loyalty and sales.
- **Coffee Shops:** Offering complimentary coffee can help coffee shops stand out among competitors and attract more customers.
- **Promotional Marketing:** Complimentary coffee promotions can be used by various industries as a way to capture customer attention and generate brand awareness.

## Related on Trend Hunter

- [Celebratory Free Coffee Campaigns](https://www.trendhunter.com/trends/free-coffee-campaign.md)
- [Complimentary Donut QSR Promotions](https://www.trendhunter.com/trends/krispy-kreme-and-mcdonalds.md)
- [Back-to-School QSR Promotions](https://www.trendhunter.com/trends/mcdonalds-educator-promotion.md)
- [Seasonal Coffee Promotions](https://www.trendhunter.com/trends/october-coffee-mondays.md)
- [Complimentary QSR Fries Promotions](https://www.trendhunter.com/trends/mcdonalds-free-fries-friday.md)
- [Free QSR Coffee Discounts](https://www.trendhunter.com/trends/starbucks-monday.md)
- [Convenience Store Coffee Promotions](https://www.trendhunter.com/trends/circle-k-free-coffee-week.md)
- [Free Coffee Promotions](https://www.trendhunter.com/trends/free-coffee-promotion.md)
- [Charitable Holiday Coffees](https://www.trendhunter.com/trends/rmhc-canada.md)