# Luxurious Complexion-Improving Primers clé de peau's Brightening Enhancer Veil Improves Clarity By Kalin Ned | Published 2022-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/complexionimproving-primer References: [cledepeau-beaute](https://www.cledepeau-beaute.com/int/18178_JRA_int.html) clé de peau spotlights a complexion-improving primer that has the ability to create "an instant base of light," thanks to a slew of potent ingredients. The Brightening Enhancer Veil is a hybrid of makeup and skincare. Targetting dullness, the formula features 4MSK, Black Tea Extract, and Textol which are translated to a dewy, serum-like texture. 4MSK—also known as Potassium 4-methoxysalicylate—efficiently enhances the skin. Black Tea Extract, on the other hand, delivers a dose of antioxidants. Textol is also a unique ingredient that is capable of maintaining a moisture-rich and comfortable texture. Finally, clé de peau completes this formula with its Skin-Empowering Illuminator. The brand states that with continued use of its highly luxurious complexion-improving primer, consumers will enjoy more clarity and luminosity over time. Image Credit: clé de peau ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 27% | Activity: 39% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Complexion-improving Primers:** There is an opportunity for makeup and skincare brands to create hybrid products that incorporate potent ingredients to improve the skin's appearance. - **Dewy-serum-like Textures:** The use of unique ingredients that can deliver a moisture-rich and comfortable texture presents an opportunity for skincare companies to innovate their products. - **Skin-empowering Illuminators:** There is an opportunity for beauty brands to create illuminators that improve the appearance of the skin while also providing skincare benefits. ### Sectors Adopting This - **Makeup:** Makeup companies can incorporate potent skincare ingredients in their products to create hybrid makeup and skincare products that enhance the skin's appearance. - **Skincare:** Skincare companies can innovate their products by using unique ingredients that deliver a moisture-rich and comfortable texture while also providing skincare benefits. - **Beauty:** Beauty companies can develop illuminators that not only enhance the skin's appearance but also provide skincare benefits, thereby creating a more holistic beauty experience. ## Related on Trend Hunter - [Kefir-Powered Skin Barrier-Enhancing Primers](https://www.trendhunter.com/trends/skin-glow-primer.md) - [Lily-Enhanced Serum Formulas](https://www.trendhunter.com/trends/lily-concentrate.md) - [Ultra-Luxurious Skincare Serums](https://www.trendhunter.com/trends/the-serum-20.md) - [Skin Tech-Powered Day Moisturizers](https://www.trendhunter.com/trends/day-emulsion.md) - [Tubed Brightening Primers](https://www.trendhunter.com/trends/brightening-face-primer.md) - [24K Gold Retinol Complexes](https://www.trendhunter.com/trends/gold-retinol-complex.md) - [Complexion-Improving Lightweight Moisturizers](https://www.trendhunter.com/trends/brightening-gel-cream.md) - [Luxurious Rejuvenating Eye Creams](https://www.trendhunter.com/trends/eye-contour-cream1.md) - [Concentrated Smoothing Serums](https://www.trendhunter.com/trends/white-caviar-light-concentrate.md)