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# Morbid Graveyard Celebrity Editorials
Kid Cudi is Reborn in the Complex February March 2013 Cover

By Ariel Weber | Published 2013-01-16 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/complex-february-march-2013
References: [highsnobiety](http://www.highsnobiety.com/2013/01/16/kid-cudi-covers-complexs-februarymarch-2013-issue/) & [complex](http://www.complex.com/music/2013/01/kid-cudi-february-march-2013-cover-story)

For the fourth time since his career began, Kid Cudi once again graces the cover for Complex February March 2013 edition.

The hip hop's editorial aptly entitled 'Life After Death' features a morbid and grim setting as he is seen climbing out of a grave or being defrosted from what appears to be ice made in a shape of a coffin. This feature appropriately symbolizes his personal life, which had him retreating into a "break-up-induced depression."

This cover feature is complemented by Rihanna's sex pot appearance, which is also featured in Complex February March 2013 edition. Aside from these intriguing pictures of the rapper, the editorial also uncovers a more personal and candid side of the hip hop artist who is considered as one of the most cerebral artists in the game.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 12% | Activity: 2% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### Why This Trend Is Growing

- **Morbid Celebrity Editorials:** The trend of using morbid and provocative imagery in celebrity editorials opens up opportunities for disruptive innovation in the fashion and entertainment industries.
- **Personal and Candid Magazine Features:** The trend of showcasing a more personal and candid side of celebrities in magazine editorials presents opportunities for disruptive innovation in the publishing and media industries.
- **Celebrity Mental Health Narratives:** The trend of exploring celebrity mental health struggles in editorial content creates opportunities for disruptive innovation in the mental health and wellness industries.

### Industries Being Reshaped

- **Fashion:** The fashion industry can explore disruptive innovation strategies to incorporate morbid and provocative imagery in their editorials, creating a unique and attention-grabbing aesthetic.
- **Entertainment:** The entertainment industry can embrace the trend of showcasing the personal and candid side of celebrities, creating more relatable and engaging content for audiences.
- **Publishing:** Publishing companies can seize the opportunity to incorporate more personal and candid features in their magazines, offering readers a deeper and more intimate perspective on celebrities.

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