# Hair-Inhibiting Deodorants Completely Bare's 'pit STOP' Prolongs the Effects of Hair Removal By Laura McQuarrie | Published 2018-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/completely-bares-pit-stop References: [byrdie](https://www.byrdie.com/hair-inhibiting-deodorant--5b22335abbcf9) & [completelybare](https://completelybare.com/products/pit-stop) Completely Bare's pit STOP Hair Inhibiting Deodorant is a product that promises to slow down the growth of unwanted underarm hair, while also helping to soften sensitive skin and provide the [odor-reducing functions of a deodorant](https://www.trendhunter.com/trends/affordable-wholebody-deodorant). The free-from deodorant is made with larrea divaricata extract, which comes from a small evergreen bush, which is said to inhibit hair growth by slowing down cell growth, while also having an anti-inflammatory effect on the skin. In the vegan and cruelty-free formula, which is made without parabens and phthalates, Completely Bare also includes coconut oil to [soften the skin](https://www.trendhunter.com/trends/skinloving-deodorant) and soothing aloe leaf juice. Completely Bare also makes [hair-inhibiting products](https://www.trendhunter.com/trends/fur-kits) like a body and facial moisturizers, which also use formulas with plant extracts to slow down the growth of hair. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 43% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hair-inhibiting Deodorants:** The creation of hair-inhibiting deodorants using plant extracts creates a disruptive innovation opportunity in the cosmetic industry. - **Vegan/cruelty-free Products:** The rise in demand for vegan and cruelty-free products presents a disruptive innovation opportunity in the beauty industry. - **Plant-based Formulas:** The increasing popularity of plant-based formulas creates opportunities for disruptive innovation in the cosmetic industry. ### Where This Applies - **Cosmetic Industry:** The cosmetic industry can benefit from the creation of hair-inhibiting deodorants and plant-based formulas. - **Beauty Industry:** The beauty industry can benefit from the creation of vegan and cruelty-free products. - **Personal Care Industry:** The personal care industry can benefit from the increasing popularity of plant-based formulas. ## Related on Trend Hunter - [Probiotic Underarm Toners](https://www.trendhunter.com/trends/probiotic-underarm-toner.md) - [Prebiotic Whole-Body Deodorants](https://www.trendhunter.com/trends/ewc-treat-all-over-deodorant.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Underarm Celebration Initiatives](https://www.trendhunter.com/trends/freethepits.md) - [Citrus Body Deodorant Creams](https://www.trendhunter.com/trends/whole-body-deodorant-cream.md) - [72 Hour Lasting Deodorants](https://www.trendhunter.com/trends/body-deodorant-cream.md) - [Natural Deodorant Balms](https://www.trendhunter.com/trends/the-deodorant-balm.md) - [Aluminum-Free Intimate Deodorants](https://www.trendhunter.com/trends/intimate-deodorant.md) - [Targeted Melanin Deodorants](https://www.trendhunter.com/trends/sheamoisture-deodorants.md)