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# Premixed Shelf-Stable Batters
Mr. Batter’s Complete Mix Pancake Batter is Ready for the Skillet

By Michael Hemsworth | Published 2019-02-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/complete-mix-pancake-batter
References: [chewboom](https://www.chewboom.com/2019/02/02/new-mr-batters-ready-to-cook-pancake-batter-arrives-in-march-2019/) & [dreampak](http://www.dreampak.com)

The Mr. Batter’s Complete Mix Pancake Batter has been unveiled by [DreamPak](https://www.trendhunter.com/trends/caloriefree-dessert-sauces) as a shelf-stable product for consumers who are looking for a hassle-free way to prepare the classic breakfast food.

The product comes packaged in easy-to-pour bottles with a total of 15 servings in each and is completely suitable for storage out of the refrigerator, even after being opened. The [liquid pancake mix](https://www.trendhunter.com/trends/krusteaz-honey-cornbread-batter) will come in an original Buttermilk variety at first and is sure to come as a welcome product option for consumers who are looking for a way to create fresh food varieties from home without the need to perform any mixing.

The Mr. Batter’s Complete Mix Pancake Batter will launch in March 2019 at [Hy-Vee](https://www.trendhunter.com/trends/miniature-pancakes) stores nationwide.

Image Credit: DreamPak

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 9% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Shelf-stable Batter Mixes:** Opportunity in creating more shelf-stable batter mixes for quick and easy meal preparation at home.
- **Packaging Innovation for Ready-to-use Mixes:** Designing innovative packaging for ready-to-use liquid mixes to make food preparation even more convenient.
- **Hassle-free Meal Preparation:** Creating products that eliminate the need for any mixing, measuring, or complex steps involved in meal preparation.

### Where This Applies

- **Food and Beverage Manufacturing:** Opportunities for food companies to expand their product lines by creating convenient and easy-to-use meal options.
- **Packaging Manufacturing:** The packaging industry can capitalize on the demand for innovative and user-friendly packaging for ready-to-use mixes.
- **Retail:** Retailers can stock and market these products to consumers as a quick and easy breakfast or meal option, attracting busy consumers.

## Related on Trend Hunter

- [Chilled Pour-and-Bake Batters](https://www.trendhunter.com/trends/krusteaz-batters.md)
- [Limited Ingredient Pancake Mixes](https://www.trendhunter.com/trends/bobs-red-mill-pancake-waffle-mix.md)
- [Quick-Prep Griddle Cake Mixes](https://www.trendhunter.com/trends/griddle-cake-mix.md)
- [Protein-Rich Pancake Mixes](https://www.trendhunter.com/trends/protein-pancake-waffle-mix.md)
- [Grab-and-Go Pancake Cups](https://www.trendhunter.com/trends/pancakes-go.md)
- [Ready-Made Dairy-Free Pancakes](https://www.trendhunter.com/trends/oayeah-pancakes.md)
- [Free-From Pancake Products](https://www.trendhunter.com/trends/blanket-pancakes-syrup.md)
- [Hidden Veggie Pancake Mixes](https://www.trendhunter.com/trends/homestyle-pancake-mix.md)
- [Ready-to-Bake Cupcake Batters](https://www.trendhunter.com/trends/bunnie-cakes.md)
