# Plant-Based Powder Meal Replacements HLTH Code Complete Meal Plant Based Powder is Protein-Rich By Michael Hemsworth | Published 2024-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/complete-meal-plant-based-powder References: [bevnet](https://www.bevnet.com/news/2024/hlth-code-launches-complete-meal-plant-based-shake-for-vegans-and-vegetarians) & [gethlth](https://gethlth.com/)  The [HLTH Code](https://www.trendhunter.com/trends/hlth-code) Complete Meal Plant Based powder has been announced by the brand in response to consumer demand as a nutritionally complete product for consumers to add into their active lifestyle. The product is packed with 27-grams of plant-based protein along with 15 to 17-grams of fiber and boasts a one-to-one ratio of healthy fats to protein. The product also has sufficient calories with 400 per serving to help optimize metabolism and prevent insulin resistance. The powder is formulated with [pea and rice protein](https://www.trendhunter.com/trends/organic-pea-protein-powder) that has been fermented with a proprietary mushroom process to enable 99.9% of it to be easily digested and absorbed. Co-Founder Joel Bikman commented on the HLTH Code Complete Meal Plant Based powder saying, "We’re thrilled to introduce the most nutritionally complete [plant-based meal replacement shake](https://www.trendhunter.com/trends/sperri) on the market and are proud it’s also by far the best tasting. Since launching our original Complete Meal product in 2020, we’ve received many requests for a dairy-free version, as for some it can be hard to digest. This new product also allows us to provide the most advanced nutrition to those following a vegan or vegetarian diet.” ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 75% | Activity: 74% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Protein Formulations:** Exploring innovative approaches to creating plant-based protein powders with enhanced digestibility and nutritional completeness. - **Meal Replacement Innovation:** Advancing the development of nutritionally complete meal replacement options to meet evolving consumer demands for convenient and healthy food solutions. - **Personalized Nutrition Solutions:** Developing customizable meal replacement products tailored to individual dietary preferences and nutritional needs for optimized health outcomes. ### Who This Affects Most - **Food and Beverage:** Leveraging plant-based ingredients and innovative processing techniques to create functional and complete nutritional products for health-conscious consumers. - **Health and Wellness:** Integrating advanced nutrition science and plant-based formulations to offer consumers accessible and convenient solutions that support their overall well-being. - **Fitness and Sports Nutrition:** Utilizing plant-based protein powders and meal replacements to cater to the specific dietary requirements of athletes and active individuals seeking optimal performance and recovery. ## Related on Trend Hunter - [Plant-Based Protein Powder Lines](https://www.trendhunter.com/trends/plantbased-protein-powders1.md) - [Meal Replacement Shakes](https://www.trendhunter.com/trends/hlth-code.md) - [Nutrient-Dense Formulas](https://www.trendhunter.com/trends/allinone-meal-replacement.md) - [Science-Backed Protein Powders](https://www.trendhunter.com/trends/soylent-complete-protein-powder.md) - [High-Protein Meal Powders](https://www.trendhunter.com/trends/meal-powder.md) - [Plant-Based Bottled Meal Replacements](https://www.trendhunter.com/trends/alpro-meal-to-go.md) - [Plant-Based Meal Replacement Shakes](https://www.trendhunter.com/trends/plantbased-meal-replacement-shake.md) - [Seed Oil-Free Protein Powders](https://www.trendhunter.com/trends/hela-nutrition.md) - [Optimally Formulated Protein Supplements](https://www.trendhunter.com/trends/plant-protein-powder.md)