# Multifunctional Hydrating Beverages ROAR Launches 'Complete Hydration' Drink Line at Whole Foods By Niko Pajkovic | Published 2022-06-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/complete-hydration References: [businesswire](https://www.businesswire.com/news/home/20220615005380/en/ROAR%C2%AE-Organic-Launches-Nationwide-in-Whole-Foods-Market-Stores) & [roarorganic](https://roarorganic.com/)  [ROAR Organic](https://www.trendhunter.com/trends/roar-organic-plus), a beverage company specializing in functional, hydration-boosting drinks, has officially launched its 'Complete Hydration' beverage line nationwide. The new line, which includes four flavors -- Georgia Peach, Mango Clementine, Blueberry Acai, and Cucumber Watermelon -- will now be available to purchase at Whole Foods Market locations throughout the United States. ROAR"s Complete Hydration drinks feature a unique blend of [replenishing electrolytes, antioxidants, and vitamins](https://www.trendhunter.com/trends/boost-water), while only featuring three grams of sugar and 20 calories per serving. As a result, these multifunctional beverages have been formulated to [enhance athletic performance and support recovery](https://www.trendhunter.com/trends/dryp-hydration), while ditching the unhealthy ingredients common to other similar sports drinks. “We’re thrilled to expand the availability of our refreshing and delicious vitamin-enhanced products to Whole Foods Market shoppers across the country, especially beyond the markets we currently reside in," said Wendy Derbak, Director of Marketing at ROAR Organic. Image Credit: ROAR Organic ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 19% | Activity: 36% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Hydration-boosting Drinks:** Opportunity to create other functional drinks with electrolytes, antioxidants, and vitamins while reducing sugar and calories. - **Multifunctional Beverages:** Opportunity to create other multi-benefit beverages for specific target markets, such as athletes or health-conscious consumers. - **Functional Performance Enhancement:** Opportunity to expand beyond sports drinks into other performance-enhancing products, such as supplements or powders. ### Industries Being Reshaped - **Beverage Industry:** Innovation opportunities for product development, marketing, and distribution of functional drinks with unique blends of beneficial ingredients. - **Fitness Industry:** Opportunity for performance-enhancing products in other fitness-related categories, such as protein bars or energy snacks. - **Retail Industry:** Opportunity for retailers to carry more functional, health-conscious products, such as ROAR's Complete Hydration drinks, to appeal to consumers seeking healthier options. ## Related on Trend Hunter - [Ready-to-Mix Hydration Powders](https://www.trendhunter.com/trends/roar-organic-plus.md) - [Fruit-Forward Hydration Sticks](https://www.trendhunter.com/trends/roar-organics.md) - [Next-Generation Hydration Beverages](https://www.trendhunter.com/trends/raw-hydrate.md) - [Organic Fruity Hydration Beverages](https://www.trendhunter.com/trends/recover-180.md) - [Hydration Line Expansions](https://www.trendhunter.com/trends/laird-superfood-2.md) - [Electrolyte Drink-Brand Expansions](https://www.trendhunter.com/trends/electrolyte-drink-brand.md) - [Functional Hydration Sodas](https://www.trendhunter.com/trends/hydration-soda.md) - [Drink Mix Expansions](https://www.trendhunter.com/trends/cure-hydration.md) - [Wellness-Promoting Fruit Drinks](https://www.trendhunter.com/trends/rebbl-1.md)