# Cream-Filled Protein Cookies Lenny & Larry's Plant-Based 'Complete Cremes' are Nourishing By Laura McQuarrie | Published 2019-10-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/complete-cremes References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4083-new-on-the-shelves) & [lennylarry](https://www.lennylarry.com/shop/the-complete-cremes/) Lenny & Larry's is known for making a variety of functional treats, including the [protein-packed Complete Cookie](https://www.trendhunter.com/trends/taylor-chip-protein-cookie), the Keto Cookie, the Muscle Muffin, and now The Complete Cremes. These [sandwich cream cookies are plant-based](https://www.trendhunter.com/trends/baked-by-sticky) and full of six grams of protein and four grams of fiber per serving. The chocolate and vanilla cookies put a new twist on a classic treat and notes that its new cookies have a third of the amount of sugar as the leading brand. The guilt-free, vegan cookies are made with a [plant-based protein blend](https://www.trendhunter.com/trends/protein-nut-butter-cookies) that includes pea protein and rice protein, plus chicory root fiber, sustainable palm oil and other ingredients for flavor and texture. The dairy-free, soy-free, egg-free cookies are also made without high fructose corn syrup and artificial sweeteners. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 34% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein:** Opportunity for developing innovative plant-based protein products with added health benefits. - **Reduced Sugar:** Opportunity for creating low-sugar alternatives to popular snacks without compromising taste and texture. - **Functional Treats:** Opportunity to tap into the growing market demand for snacks that offer nutritional value and convenience. ### Where This Applies - **Food and Beverage:** The food industry can diversify by creating and marketing more plant-based protein products to cater to health-conscious consumers. - **Snack Manufacturing:** Snack manufacturers can focus on developing innovative low-sugar versions of popular treats to meet consumer demands for healthier options. - **Health and Wellness:** The health and wellness industry can capitalize on the trend of functional treats by offering products that combine indulgence with added health benefits. ## Related on Trend Hunter - [Shortcake-Inspired Protein Cookies](https://www.trendhunter.com/trends/strawberry-shortcake-complete-cookie.md) - [Cookie-Inspired Snack Bars](https://www.trendhunter.com/trends/strawberries-crme-cookiefied-bar.md) - [Protein-Packed Cookie Snacks](https://www.trendhunter.com/trends/the-complete-cookie-strawberry-shortcake.md) - [Oversized Plant Protein Bars](https://www.trendhunter.com/trends/cookiefied-big-bar.md) - [Zero-Sugar Creme Cookies](https://www.trendhunter.com/trends/sundays-cookies-creme-cookie-cereal.md) - [Pea Protein Cookies](https://www.trendhunter.com/trends/catalina-crunch-2.md) - [Protein-Rich Cookies](https://www.trendhunter.com/trends/banana-chocolate-chip-complete-kickstart-bar.md) - [Zero-Sugar Creme Cookies](https://www.trendhunter.com/trends/zerosugar-creme-cookies.md) - [Protein-Packed Wafer Snack Bars](https://www.trendhunter.com/trends/lenny-larrys-dipd-wafer-bar.md)