# Nondiscriminatory Sportswear New Puma Ad Campaign Complements Your Character By TrendHead | Published 2009-01-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/complementing-sportswear-new-puma-ad-campaign References: [notcot.org](http://www.notcot.org/post/17917/) & [bovilddb.wordpress](http://bovilddb.wordpress.com/2009/01/07/puma-complement-your-character/) Check this out for graphic paint splash: The new [PUMA advertising campaign's](https://www.trendhunter.com/trends/make-your-way-campaign) slogan is '[Puma](https://www.trendhunter.com/trends/go-wild-campaign). Complement your character.' It was created by Dhanank Pambayun, an Indonesian artist. Puma shows [fabulous color universes](https://www.trendhunter.com/trends/wool-cruiser-sneakers) which I assume should signify that the trainer fits your world, whatever color you are. But then again, there are only four color ways. Guess we can't be to colorful then. **Implications** - In contemporary society, it is difficult for companies and products to stand out. Providing promotions and products with a burst of color is one way to gain a consumer's attention as they move through their busy life. Corporations should consider the ways in which their products will gain recognition in the context of the current fast-paced culture. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 36% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Colorful Advertising Campaigns:** Companies can gain consumer attention by using explosive color techniques in their advertising campaigns. - **Inclusivity in Sportswear:** The trend towards non-discriminatory sportswear promotes inclusivity for people of different races, colors, and ethnicities. - **Art-inspired Branding Strategies:** Innovative branding strategies that embrace art and graphic design can help companies convey their brand message in a unique, memorable way. ### Where This Applies - **Sports Apparel Industry:** Sports apparel companies can tap into the trend towards inclusivity by expanding their product lines to include more diverse options that meet the needs of a wide range of customers. - **Graphic Design Industry:** Graphic design agencies can offer their expertise to help companies develop art-inspired branding strategies that stand out in a crowded marketplace. - **Marketing Industry:** Marketing professionals can leverage the trend towards colorful advertising campaigns to create attention-grabbing promotions that successfully reach their target audience. ## Related on Trend Hunter - [Global Runner-Inspired Campaigns](https://www.trendhunter.com/trends/go-wild-campaign.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Colorful Personality Sneakers](https://www.trendhunter.com/trends/wool-cruiser-sneakers.md)