# Revolutionary Beverage Containers The 'Compleat' Mug Eliminates Lid Usage and is Eco-Friendly By Jennifer Gosnell | Published 2012-11-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/compleat References: [fastcodesign](http://www.fastcodesign.com/1665594/startup-radically-reinvents-the-disposable-coffee-cup-eliminating-plastic-lids) & [thecompleat](http://thecompleat.com/) 'Compleat' is a start-up venture that is looking to revolutionize the use of travel containers for your beverages. The on-the-go eco-friendly container does not have a traditional lid, giving it a competitive edge for those looking to lower their carbon footprint. The plastic lid that is used by most coffee and restaurant chains is environmentally damaging. However, it's simply not always convenient to have a travel mug on you at all times. Realistically, the Compleat mug, proposed to be offered as an alternative to the traditional cups at restaurants and coffee stores, is an awesomely green alternative. Made from paper, the Compleat mug is easy to use and incorporates one of the most important aspects of the emerging retail market: making products greener and increasing sustainability efforts. Still in venture form, the Compleat cup is looking to make its way into the market soon. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Beverage Containers:** The 'Compleat' mug eliminates the use of lids, providing a sustainable alternative to traditional travel containers. - **Green Product Innovation:** The Compleat mug incorporates sustainability efforts by being made from paper, catering to the emerging retail market's demand for greener products. - **Disruptive Lidless Design:** The absence of a traditional lid in the Compleat mug presents an opportunity to revolutionize beverage container design, offering a competitive edge. ### Who This Affects Most - **Food and Beverage:** The Compleat mug can provide a sustainable packaging solution for restaurants and coffee stores, reducing their environmental impact. - **Retail:** The Compleat mug aligns with the growing demand for eco-friendly and sustainable products in the retail industry. - **Packaging:** The disruptive lidless design of the Compleat mug opens up opportunities for innovation in the packaging industry, specifically for beverage containers. ## Related on Trend Hunter - [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md) - [Sustainable Coffee Lid Expansions](https://www.trendhunter.com/trends/zume.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Urban Coffee Carriers](https://www.trendhunter.com/trends/coffee-carriers.md) - [Pocket-Sized Collapsible Coffee Cups](https://www.trendhunter.com/trends/zerowaste-cup.md) - [Sustainable Compostable Coffee Cups](https://www.trendhunter.com/trends/better-cup-for-all.md) - [Home-Compostable Coffee Cups](https://www.trendhunter.com/trends/home-compostable-coffee-cups.md) - [Multifunctional Drinking Bottles](https://www.trendhunter.com/trends/keepcup-bottle.md) - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md)