# Controversially Competitive Smartphones LeTV's Le Superphone Hopes to Fight Apple's 'Tryanny' By Meghan Young | Published 2015-04-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/competitive-smartphone References: [theverge](http://www.theverge.com/2015/4/14/8407131/letv-le-superphone-apple-hitler) & [letv](http://www.letv.com/) Just before launching its very own competitive smartphone, LeTV's CEO, Jia Yueting, made a controversial comparison between [Apple](https://www.trendhunter.com/trends/new-tech-products) and the Nazi regime. Clearly meant to stir the pot and place his brand and product on the top of people's mind, Yueting has since apologized for his statement, saying he only felt "that open-ended technology ecosystems are more beneficial to consumers." With this in mind, it's no surprise that the competitive smartphone, Le Superphone, is now being analyzed. Of course, its official launch was as awkward as the previous comments made. Nevertheless, through the strange conference, three key features were revealed about the competitive smartphone: a different kind of USB connector, a display with enhanced colors and [improved sound reproduction](https://www.trendhunter.com/trends/poco-f8-series). Revolving around the idea of bringing something new to the market, it's to be seen if Le Superphone makes an impact. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 83% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Controversial Marketing:** LeTV's CEO controversy sparks attention for the brand's new smartphone release. - **Technological Innovation:** Le Superphone's unique USB connector, enhanced display colors, and improved sound reproduction suggest technological advancements. - **Competitive Smartphone Market:** Le Superphone aimed to challenge dominant players like Apple with its new features and innovation. ### Industries Being Reshaped - **Smartphone Manufacturing:** Manufacturers in the smartphone industry can explore new technologies to improve their products and gain a competitive edge. - **Marketing and Advertising:** Marketing and advertising professionals can use controversial strategies to gain attention for brands and products. - **Consumer Electronics:** Companies in the consumer electronics industry can explore technological innovation to improve their products and differentiate themselves from competitors. ## Related on Trend Hunter - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md) - [Camera-Inspired Sleek Smartphones](https://www.trendhunter.com/trends/xiaomi-15-ultra.md) - [Precision Photography Brand Smartphones](https://www.trendhunter.com/trends/leica-leitz-phone-2.md) - [Chic Transparent Smartphones](https://www.trendhunter.com/trends/the-nothing-phone-1.md) - [Loud Speaker Hybrid Smartphones](https://www.trendhunter.com/trends/weatherproof-smartphone.md) - [Four-Camera Integrated Smartphones](https://www.trendhunter.com/trends/13-ultra.md) - [High-Speed Gaming Smartphones](https://www.trendhunter.com/trends/find-x5-pro.md) - [Cost-Effective Chinese Phones](https://www.trendhunter.com/trends/xiaomi-12.md) - [Full Lens-Equipped Smartphones](https://www.trendhunter.com/trends/xiaomi-2.md)